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Veterinary · head to head

Animana vs AVImark

Animana logo

Animana

Veterinary

Browser-based practice management for European small-animal clinics, owned by IDEXX

From
On request
Rated
-
Full reviewWebsite
AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Animana it runs only in a browser, so a broadband outage stops consulting, invoicing and dispensing at the same time, and there is no offline mode to fall back on.; AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • They diverge on capability: Animana covers Cloud clinical records, AVImark covers Medical records.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Animana and AVImark actually diverge.

Attributes where Animana and AVImark differ
AttributeAnimanaAVImark
PlatformsWebWindows

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Animana

  • Cloud clinical records
  • IDEXX diagnostics integration
  • Multi-country financials
  • Inventory and dispensing
  • Multi-location support
  • Reporting

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

What people use each for

The jobs each tool is most often brought in to do.

Animana

  • A Dutch or Belgian clinic replacing an ageing on-premise system without buying a new servernot AVImark
  • A multi-country European group that needs one system handling several VAT regimesnot AVImark
  • A practice already committed to IDEXX analysers and reference laboratory servicesnot AVImark
  • A clinic wanting staff to work from home or a second site without remote desktop softwarenot AVImark

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot Animana
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot Animana
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot Animana
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot Animana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Animana

  • It runs only in a browser, so a broadband outage stops consulting, invoicing and dispensing at the same time, and there is no offline mode to fall back on.
  • The diagnostics integration is deepest with IDEXX equipment, so a practice that later switches laboratory supplier keeps software built around the supplier it left and loses the smoothest part of the workflow.
  • It is not sold in North America, where IDEXX offers a different cloud product, so a group with clinics on both continents runs two systems and consolidates reporting manually.
  • Reporting is functional rather than deep, and practices wanting detailed business analysis typically export to a spreadsheet or a separate tool.
  • Imaging is handled through integrations rather than natively, so radiography and ultrasound workflows depend on which PACS the practice already owns and how well it connects.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

Pricing, plan by plan

Animana

On request
  • Animana$undefined/year
    • Per-user subscription
    • Implementation and data migration quoted separately
    • Support included

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

Which should you pick?

Choose Animana if

  • You need cloud clinical records.
  • You also want idexx diagnostics integration.
Animana review

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Questions people ask

Is Animana or AVImark better?
Neither clearly leads. Animana starts at On request and AVImark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Animana or AVImark?
Animana starts at On request and AVImark at On request.
Does Animana or AVImark run on more platforms?
Animana runs on Web. AVImark runs on Windows.
What is Animana best used for?
Animana is most often used for a dutch or belgian clinic replacing an ageing on-premise system without buying a new server, a multi-country european group that needs one system handling several vat regimes, a practice already committed to idexx analysers and reference laboratory services, a clinic wanting staff to work from home or a second site without remote desktop software. Of those, a dutch or belgian clinic replacing an ageing on-premise system without buying a new server and a multi-country european group that needs one system handling several vat regimes are not what AVImark is typically brought in for.
What can Animana do that AVImark cannot?
Animana covers Cloud clinical records, IDEXX diagnostics integration, Multi-country financials, Inventory and dispensing. AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs.

Answered from the vendors’ own pages

Animana: Can I use Animana with non-IDEXX laboratory equipment?

Yes, but the integration is shallower. IDEXX analysers and reference lab results flow in automatically; other suppliers usually need a separate integration and sometimes manual result entry.

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

Animana: Is Animana available in the United States?

No. IDEXX sells a different cloud practice management system in North America, so Animana is a European purchase only.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

Animana: Do I need a server in the practice?

No. Everything runs in the browser. You need reliable internet and enough bandwidth for imaging, not local server hardware.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

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