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Automation Integration · head to head

Automation Anywhere vs Retool

Automation Anywhere logo

Automation Anywhere

Automation Integration

Enterprise automation software

From
$200/month
Rated
-
Retool logo

Retool

Surveys

The rapid internal tool platform

From
Free
Rated
-

The short version

  • Only Retool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Automation Anywhere no enterprise pricing tiers published; contact sales required for commercial deployment pricing; Retool builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • They diverge on capability: Automation Anywhere covers Desktop RPA, Retool covers Drag-and-drop builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Automation Anywhere and Retool actually diverge.

Attributes where Automation Anywhere and Retool differ
AttributeAutomation AnywhereRetool
Starting price$200/monthFree
Free tierNoYes
PlatformsDesktop, WebWeb, Self-hosted
CategoryAutomation IntegrationSurveys
Founded20032017

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Automation Anywhere

  • Desktop RPA
  • Cloud RPA
  • No-code automation
  • Intelligent process automation
  • Analytics
  • Monitoring
  • Scalability
  • 500+ connectors

Only in Retool

  • Drag-and-drop builder
  • Database integration
  • REST API
  • Real-time data binding
  • Workflow automation
  • Custom code
  • Version control
  • 200+ integrations

Both cover

  • SOC2
  • GDPR
  • Encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Automation Anywhere

  • Workflow Automationnot Retool
  • Data Integrationnot Retool
  • Process Automationnot Retool
  • App Integrationnot Retool
  • API Connectivitynot Retool

Retool

  • Building internal admin tools and dashboards over existing databases and APIsnot Automation Anywhere
  • Giving operations teams a UI for data they would otherwise query by handnot Automation Anywhere

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Automation Anywhere

  • No enterprise pricing tiers published; contact sales required for commercial deployment pricing
  • Cloud Community Edition is free but limited compared to enterprise offerings

Retool

  • Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
  • Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
  • External user access is Business only, and is charged in bands above 50 users
  • Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO

Pricing, plan by plan

Automation Anywhere

$200/month
  • CommunityFree
    • Community version
    • Limited use
  • Enterprise$200/month
    • Full RPA capabilities
  • Premium$500/month
    • Advanced features
    • Priority support

Retool

Free
  • FreeFree
    • Unlimited web and mobile apps
    • 500 workflow runs monthly
    • 5GB database capacity
  • Team$10/month
    • Builders: $10/month (annual) or $12/month (monthly)
    • Internal users: $5/month (annual) or $7/month (monthly)
    • 5,000 workflow runs monthly
  • Business$50/month
    • Builders: $50/month (annual) or $65/month (monthly)
    • Internal users: $15/month (annual) or $18/month (monthly)
    • Audit logging
  • Enterprise$null/contact sales
    • Custom pricing
    • SSO integration
    • Unlimited users

Which should you pick?

Choose Automation Anywhere if

  • You need desktop rpa.
  • You work on Desktop, Web.
  • You also want cloud rpa.

Choose Retool if

  • You need drag-and-drop builder.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want database integration.

Questions people ask

Is Automation Anywhere or Retool better?
Neither clearly leads. Automation Anywhere starts at $200/month and Retool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Automation Anywhere or Retool?
Retool has a free tier; the other does not. Paid plans start at $200/month for Automation Anywhere and Free for Retool.
Does Automation Anywhere or Retool run on more platforms?
Automation Anywhere runs on Desktop, Web. Retool runs on Web, Self-hosted.
Can I use Retool for free?
Yes. Retool has a free tier, so you can try it without paying. Automation Anywhere starts at $200/month.
What is Automation Anywhere best used for?
Automation Anywhere is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Retool is typically brought in for.
What can Automation Anywhere do that Retool cannot?
Automation Anywhere covers Desktop RPA, Cloud RPA, No-code automation, Intelligent process automation. Retool covers Drag-and-drop builder, Database integration, REST API, Real-time data binding. Both handle SOC2, GDPR, Encryption, Cloud deployment.

Answered from the vendors’ own pages

Automation Anywhere: How much does Automation Anywhere cost?

Automation Anywhere provides a Cloud Community Edition available free with full-featured automation access. Enterprise and commercial deployment pricing is not publicly disclosed and requires contact with the sales team for a custom quote.

Source
Retool: How much does Retool cost?

Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.

Source
Automation Anywhere: Does Automation Anywhere offer a free version?

Yes, Automation Anywhere offers the Cloud Community Edition as a free option with full-featured automation access for learning and development purposes. Commercial and enterprise use requires different licensing arrangements.

Source
Retool: What is the difference between builders and internal users?

Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.

Source
Retool: Can I self-host Retool?

Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.

Source
Retool: What are AI credits and how do they work?

AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.

Source
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