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Technology · head to head

Attio vs RAD Studio

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Free plan
Yes
Full reviewWebsite
RAD Studio logo

RAD Studio

Developer Tools

Cross-platform native app development with Delphi and C++Builder

From
$2000/perpetual
Free plan
No
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; RAD Studio professional edition costs $2,000 for the perpetual license plus $599 for year one maintenance, totaling $2,599 before tax
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and RAD Studio actually diverge.

Attributes where Attio and RAD Studio differ
AttributeAttioRAD Studio
Starting priceFree$2000/perpetual
Pricing modelfreemiumone-time
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded2021Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in RAD Studio

Nothing recorded that Attio does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot RAD Studio
  • Customer managementnot RAD Studio
  • Deal trackingnot RAD Studio
  • Investor relationsnot RAD Studio
  • Partnership managementnot RAD Studio

RAD Studio

  • Building Windows desktop applications with VCL componentsnot Attio
  • Creating iOS and Android apps from shared Delphi codebasenot Attio
  • Connecting to Oracle databases through FireDAC connectivitynot Attio
  • Building REST web services that run on Linux serversnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

RAD Studio

  • Professional edition costs $2,000 for the perpetual license plus $599 for year one maintenance, totaling $2,599 before tax
  • Enterprise edition steps up to $3,400 license plus $1,199 maintenance, and Architect edition to $4,416 license plus $2,183 maintenance
  • The perpetual license only entitles the buyer to updates for one year; continued access to new updates and upgrades requires an annually renewable Update Subscription

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

RAD Studio

$2000/perpetual
  • Professional Edition$2000/perpetual
    • Perpetual License
    • First year maintenance $599
    • Total $2,599 + Tax
  • Enterprise Edition$3400/perpetual
    • Perpetual License
    • First year maintenance $1,199
    • Total $4,599 + Tax
  • Architect Edition$4416/perpetual
    • Perpetual License
    • First year maintenance $2,183
    • Total $6,599 + Tax

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose RAD Studio if

Nothing in the data separates RAD Studio from Attio on the points above - pick on price and on how each one feels to use.

RAD Studio review

Questions people ask

Is Attio or RAD Studio better?
Neither clearly leads. Attio starts at Free and RAD Studio at $2000/perpetual, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or RAD Studio?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $2000/perpetual for RAD Studio.
Does Attio or RAD Studio run on more platforms?
Attio runs on Web, Ios, Android, Api. RAD Studio runs on Web.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. RAD Studio starts at $2000/perpetual.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what RAD Studio is typically brought in for.
What can Attio do that RAD Studio cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
RAD Studio: How much does RAD Studio cost?

RAD Studio uses perpetual licensing: Professional Edition $2,000 perpetual license + $599 first year maintenance ($2,599 total + tax). Enterprise Edition $3,400 license + $1,199 maintenance ($4,599 total + tax). Architect Edition $4,416 license + $2,183 maintenance ($6,599 total + tax).

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
RAD Studio: What is the difference between RAD Studio editions?

Professional Edition ($2,599 total + tax) targets individual developers. Enterprise Edition ($4,599 total + tax) adds multi-tier app capabilities. Architect Edition ($6,599 total + tax) includes advanced database and cloud features. All three include perpetual licenses.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
RAD Studio: Does RAD Studio offer Kai AI integration and discounts?

Yes, adding Kai AI to any edition provides discounts: 25% off Professional ($2,136 + tax), 30% off Enterprise ($3,394 + tax), and 40% off Architect ($4,109 + tax). This promotion is active through August 31, 2026.

Source
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