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Software · head to head

Attio vs Redis

Attio logo

Attio

Software

The CRM built for the next generation of companies

From
$29/month
Rated
-
Full reviewWebsite
Redis logo

Redis

Software

The real-time data platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Redis has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Redis licensing changed from BSD to AGPL in 2025, impacting open-source usage
  • They diverge on capability: Attio covers Custom data model, Redis covers In-memory data store.

Where they differ

Only the attributes on which Attio and Redis actually diverge.

Attributes where Attio and Redis differ
AttributeAttioRedis
Starting price$29/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiLinux, macOS, Windows
Founded20212009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Redis

  • In-memory data store
  • Data structures
  • Pub/Sub messaging
  • Lua scripting
  • Transactions
  • Persistence options
  • Replication
  • Clustering

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Redis
  • Customer managementnot Redis
  • Deal trackingnot Redis
  • Investor relationsnot Redis
  • Partnership managementnot Redis

Redis

  • Cachingnot Attio
  • Session managementnot Attio
  • Real-time analyticsnot Attio
  • Message queuingnot Attio
  • Leaderboardsnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Redis

  • Licensing changed from BSD to AGPL in 2025, impacting open-source usage
  • All data must fit in memory, limiting scalability to available RAM
  • No built-in support for multi-tenancy
  • Limited transaction support compared to traditional databases

Pricing, plan by plan

Attio

$29/month
  • Starter$29/month
    • Unlimited contacts
    • Custom objects
    • Email sync
  • Plus$59/month
    • Everything in Starter
    • Automations
    • Custom attributes
  • Pro$119/month
    • Everything in Plus
    • Advanced automations
    • Custom branding
  • Enterprise$undefined/month
    • Custom contracts
    • SSO
    • Dedicated support

Redis

Free

No published plan breakdown. See the Redis review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Redis if

  • You need in-memory data store.
  • You want to start without paying.
  • You work on Linux, macOS, Windows.
  • You also want data structures.
Redis review

Questions people ask

Is Attio or Redis better?
Neither clearly leads. Attio starts at $29/month and Redis at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Redis?
Redis has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Redis.
Does Attio or Redis run on more platforms?
Attio runs on Web, Ios, Android, Api. Redis runs on Linux, macOS, Windows.
Can I use Redis for free?
Yes. Redis has a free tier, so you can try it without paying. Attio starts at $29/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Redis is typically brought in for.
What can Attio do that Redis cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Redis covers In-memory data store, Data structures, Pub/Sub messaging, Lua scripting.

Answered from the vendors’ own pages

Redis: Is Redis open source?

Redis was open source under the BSD license since its inception in 2009 and has remained open source. However, in 2024-2025, Redis Labs changed licensing to source-available and AGPL, prompting the creation of Valkey, a BSD-licensed open-source fork.

Source
Redis: What is Redis used for?

Redis is an in-memory data structure store used primarily as a cache, database, and message broker. It provides high-speed data access for real-time applications, sessions, leaderboards, real-time analytics, and other use cases requiring fast data retrieval.

Source
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