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Technology · head to head

Attio vs IFTTT

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
IFTTT logo

IFTTT

Remote Work

Automate almost anything with IFTTT

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; IFTTT free plan limited to only 2 applets total
  • They diverge on capability: Attio covers Custom data model, IFTTT covers If-then applets.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and IFTTT actually diverge.

Attributes where Attio and IFTTT differ
AttributeAttioIFTTT
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
CategoryTechnologyRemote Work
Founded20212011

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in IFTTT

  • If-then applets
  • Webhooks
  • Smart home integration
  • Social media
  • Email notifications
  • Data logging
  • 650+ services
  • Smart home devices

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot IFTTT
  • Customer managementnot IFTTT
  • Deal trackingnot IFTTT
  • Investor relationsnot IFTTT
  • Partnership managementnot IFTTT

IFTTT

  • Casual automation with up to 2 simple applets via free plannot Attio
  • Power users requiring 20 applets and multi-action capabilities via Pro plannot Attio
  • Advanced automation with unlimited applets and AI services via Pro+ plannot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

IFTTT

  • Free plan limited to only 2 applets total
  • Free plan applets run at standard speed; fastest speeds require Pro tier
  • Free plan excludes webhooks, multi-action applets, and Twitter integrations
  • Free plan limited to 30-day onboarding support; paid plans offer ongoing customer support

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

IFTTT

Free
  • FreeFree
    • 2 Applets maximum
    • Standard Applet speeds
    • DIY or published Applets access
  • Pro$2.99/month
    • 20 Applets maximum
    • Fastest Applet speeds
    • Multi-action Applets
  • Pro+ (Annual)$35.88/year
    • Equivalent to $2.99/month with 40% annual discount
  • Pro+$8.99/month
    • Unlimited Applets
    • All Pro features included
    • Fastest Applet speeds

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose IFTTT if

  • You need if-then applets.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want webhooks.
IFTTT review

Questions people ask

Is Attio or IFTTT better?
Neither clearly leads. Attio starts at Free and IFTTT at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or IFTTT?
Attio starts at Free and IFTTT at Free.
Does Attio or IFTTT run on more platforms?
Attio runs on Web, Ios, Android, Api. IFTTT runs on Web, iOS, Android.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what IFTTT is typically brought in for.
What can Attio do that IFTTT cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. IFTTT covers If-then applets, Webhooks, Smart home integration, Social media.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
IFTTT: Is there a free version of IFTTT?

Yes, IFTTT offers a free tier that allows users to create up to 2 Applets with standard speeds and unlimited runs. The free plan includes DIY or published Applets access, a mobile app, and 30 days of onboarding support.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
IFTTT: How much does IFTTT Pro cost?

IFTTT Pro costs $2.99/month (or $35.88/year with 40% annual savings). Pro users get up to 20 Applets with fastest speeds, multi-action Applets, Webhooks access, Twitter Applets, and customer support.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
IFTTT: What does the IFTTT Pro+ tier include?

IFTTT Pro+ costs $8.99/month ($107.88/year with 40% annual discount). It includes unlimited Applets, all Pro features, AI services access, multiple account connections per service, query and filter code capabilities, and prioritized customer support.

Source
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