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Technology · head to head

Attio vs Ona (formerly Gitpod)

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Free plan
Yes
Full reviewWebsite
Ona (formerly Gitpod) logo

Ona (formerly Gitpod)

Developer Tools

Cloud development environments repositioned as a control plane for software engineering agents

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Ona (formerly Gitpod) acquisition risk has already materialised: the company closed a sale to OpenAI on 10 August 2026 and now sits inside the Codex team, so nothing public guarantees pricing, continuity or neutrality between model vendors beyond honouring existing commitments.
  • They diverge on capability: Attio covers Custom data model, Ona (formerly Gitpod) covers Ephemeral environments.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attio and Ona (formerly Gitpod) actually diverge.

Attributes where Attio and Ona (formerly Gitpod) differ
AttributeAttioOna (formerly Gitpod)
Pricing modelfreemiumPer month by compute unit
PlatformsWeb, Ios, Android, ApiWeb, Linux, macOS, Windows, AWS, Google Cloud Platform
CategoryTechnologyDeveloper Tools
Founded2021Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Ona (formerly Gitpod)

  • Ephemeral environments
  • Agent sessions
  • Bring your own cloud
  • Devcontainer standard
  • Compute unit budgeting
  • Enterprise identity

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Ona (formerly Gitpod)
  • Customer managementnot Ona (formerly Gitpod)
  • Deal trackingnot Ona (formerly Gitpod)
  • Investor relationsnot Ona (formerly Gitpod)
  • Partnership managementnot Ona (formerly Gitpod)

Ona (formerly Gitpod)

  • Giving a large engineering team identical, disposable environments so onboarding is a link rather than a two day setupnot Attio
  • Running several coding agents in parallel against real databases and services instead of on a laptopnot Attio
  • Keeping source code off contractor and offshore laptops by moving the whole environment into a controlled accountnot Attio
  • Reproducing a hard-to-configure toolchain for a short-lived project without polluting anyone machinenot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Ona (formerly Gitpod)

  • Acquisition risk has already materialised: the company closed a sale to OpenAI on 10 August 2026 and now sits inside the Codex team, so nothing public guarantees pricing, continuity or neutrality between model vendors beyond honouring existing commitments.
  • Two disruptive changes of direction inside a year, from development environments to agent orchestration and then from independence to acquisition, mean the product a browser IDE buyer originally chose no longer exists in that form.
  • The Gitpod Classic sunset on 15 October 2025 required manual conversion of configuration, hand-moved secrets, self-rescued workspace data and a brand new account, which is the clearest available precedent for how the vendor handles deprecation.
  • Community self-hosting is finished: the AGPL-3.0 repository is deprecated by its own README, and self-hosted now means a vendor-operated install in your AWS or GCP account, with no Azure, no on-premises and no air-gapped path.
  • Pricing is difficult to model because it runs on a compute unit currency where subscription credits expire at the end of the month, the mapping from units to actual compute is not published on the pricing page, and Enterprise is quotation only.

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Ona (formerly Gitpod)

Free
  • FreeFree
    • Up to 3 parallel environments
    • Machines up to 4 vCPU, 16 GB memory and 80 GB disk
    • Ona Cloud multi-tenant only
  • Core$20/month
    • From 20 US dollars a month, up to 100 team members
    • Includes 80 to 2,200 recurring compute units a month depending on tier
    • Additional units from 10 US dollars per 40 units
  • Enterprise$undefined/year
    • Single-tenant deployment in your own AWS or GCP account
    • SAML and OIDC single sign-on
    • Dedicated account management and forward deployed engineers

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Ona (formerly Gitpod) if

  • You need ephemeral environments.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows, AWS, Google Cloud Platform.
  • You also want agent sessions.
Ona (formerly Gitpod) review

Questions people ask

Is Attio or Ona (formerly Gitpod) better?
Neither clearly leads. Attio starts at Free and Ona (formerly Gitpod) at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Ona (formerly Gitpod)?
Attio starts at Free and Ona (formerly Gitpod) at Free.
Does Attio or Ona (formerly Gitpod) run on more platforms?
Attio runs on Web, Ios, Android, Api. Ona (formerly Gitpod) runs on Web, Linux, macOS, Windows, AWS, Google Cloud Platform.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Ona (formerly Gitpod) is typically brought in for.
What can Attio do that Ona (formerly Gitpod) cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Ona (formerly Gitpod) covers Ephemeral environments, Agent sessions, Bring your own cloud, Devcontainer standard.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Ona (formerly Gitpod): Is Gitpod still called Gitpod?

No. It rebranded to Ona in September 2025, and gitpod.io now redirects to ona.com. The company was acquired by OpenAI in a deal that closed on 10 August 2026.

Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Ona (formerly Gitpod): Can I still self-host it for free?

No. The AGPL-3.0 self-hosted project is deprecated by its own README. What is offered now is a vendor-operated single-tenant install in your AWS or GCP account on the Enterprise plan.

Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Ona (formerly Gitpod): What happened to Gitpod Classic?

Pay-as-you-go Classic was switched off on 15 October 2025. Migration required converting gitpod.yml to devcontainer.json, moving secrets by hand, downloading workspace data before the cutoff and creating a new account.

Ona (formerly Gitpod): What does it cost?

Core starts at 20 US dollars a month and includes a monthly allowance of Ona Compute Units, with more from 10 dollars per 40 units. Subscription credits expire monthly. Enterprise is quoted.

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