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Technology · head to head

Attio vs Azure DevOps

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Free plan
Yes
Full reviewWebsite
Azure DevOps logo

Azure DevOps

Developer Tools

Plan smarter, collaborate better, and ship faster

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Azure DevOps first 5 users free applies to Basic plan only; Test Plans users are not included in free tier
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Azure DevOps actually diverge.

Attributes where Attio and Azure DevOps differ
AttributeAttioAzure DevOps
Pricing modelfreemiummixed
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded2021Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Azure DevOps

Nothing recorded that Attio does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Azure DevOps
  • Customer managementnot Azure DevOps
  • Deal trackingnot Azure DevOps
  • Investor relationsnot Azure DevOps
  • Partnership managementnot Azure DevOps

Azure DevOps

  • CI/CD pipelines and build automation for software development teamsnot Attio
  • Source code repository management and version controlnot Attio
  • Test planning and tracking for QA teamsnot Attio
  • Artifact storage for packages and binariesnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Azure DevOps

  • First 5 users free applies to Basic plan only; Test Plans users are not included in free tier
  • Storage pricing increases per-GiB cost as volumes grow, with no volume discount threshold below $0.25

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Azure DevOps

Free
  • Basic$6/month per user
    • First 5 users free
    • Additional users $6/user/month
    • Pipelines (free tier)
  • Basic + Test Plans$52/month per user
    • All Basic features
    • Test planning, tracking, and execution
  • Azure Pipelines CI/CD - Microsoft-hosted$40/month per additional parallel job
    • 1 free parallel job with 1,800 minutes per month
    • Additional jobs at $40/month each
  • Azure Artifacts Storage$2/month per GiB
    • First 2 GiB free
    • 2-10 GiB: $2/GiB
    • 10-100 GiB: $1/GiB

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Azure DevOps if

  • You want to start without paying.
Azure DevOps review

Questions people ask

Is Attio or Azure DevOps better?
Neither clearly leads. Attio starts at Free and Azure DevOps at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Azure DevOps?
Attio starts at Free and Azure DevOps at Free.
Does Attio or Azure DevOps run on more platforms?
Attio runs on Web, Ios, Android, Api. Azure DevOps runs on Web.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Azure DevOps is typically brought in for.
What can Attio do that Azure DevOps cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Azure DevOps: How much does Azure DevOps cost?

Azure DevOps Basic plan is $6 per user per month after the first 5 users are free. Basic + Test Plans tier costs $52 per user per month. Azure Pipelines add-on for extra parallel jobs costs $40 per job for Microsoft-hosted runners and $15 per job for self-hosted runners.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Azure DevOps: Is there a free tier for Azure DevOps?

Yes, Azure DevOps includes 5 free users on the Basic plan. Additional free allocations include 1,800 free minutes per month on Azure Pipelines with a free parallel job, 2 GiB free storage on Azure Artifacts, and free access for Visual Studio subscribers and Stakeholders with limited functionality.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Azure DevOps: What does the Basic + Test Plans tier add to Azure DevOps?

The Basic + Test Plans tier adds test planning and execution capabilities, browser-based testing, and centralized reporting features. This tier costs $52 per user per month compared to $6 per user for the Basic plan.

Source
Azure DevOps: How is Azure Artifacts priced?

Azure Artifacts provides 2 GiB of free storage, then charges $2 per GiB for 2-10 GiB, $1 per GiB for 10-100 GiB, $0.50 per GiB for 100-1,000 GiB, and $0.25 per GiB for over 1,000 GiB.

Source
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