Softwr

Technology · head to head

Attio vs Automate.io

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Automate.io logo

Automate.io

Automation Integration

Connect and automate your cloud applications

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Automate.io no longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down
  • They diverge on capability: Attio covers Custom data model, Automate.io covers Multi-step automations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Automate.io actually diverge.

Attributes where Attio and Automate.io differ
AttributeAttioAutomate.io
Pricing modelfreemiumusage-based
PlatformsWeb, Ios, Android, ApiWeb, Mobile
CategoryTechnologyAutomation Integration
Founded20212014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Automate.io

  • Multi-step automations
  • Conditional logic
  • Data mapping
  • Error handling
  • Scheduling
  • Webhooks
  • API integrations
  • 500+ apps

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Automate.io
  • Customer managementnot Automate.io
  • Deal trackingnot Automate.io
  • Investor relationsnot Automate.io
  • Partnership managementnot Automate.io

Automate.io

  • Workflow Automationnot Attio
  • Data Integrationnot Attio
  • Process Automationnot Attio
  • App Integrationnot Attio
  • API Connectivitynot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Automate.io

  • No longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down
  • Existing automations were not portable to Notion, so users had to rebuild elsewhere

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Automate.io

Free
  • FreeFree
    • 250 tasks/month
    • 2 automations
  • Starter$15/month
    • 5000 tasks/month
    • Unlimited automations
    • Email support
  • Professional$50/month
    • Unlimited tasks
    • Priority support
    • Advanced features

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Automate.io if

  • You need multi-step automations.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want conditional logic.
Automate.io review

Questions people ask

Is Attio or Automate.io better?
Neither clearly leads. Attio starts at Free and Automate.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Automate.io?
Attio starts at Free and Automate.io at Free.
Does Attio or Automate.io run on more platforms?
Attio runs on Web, Ios, Android, Api. Automate.io runs on Web, Mobile.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Automate.io is typically brought in for.
What can Attio do that Automate.io cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Automate.io covers Multi-step automations, Conditional logic, Data mapping, Error handling. Both handle Slack.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Share

Related pages

More on Attio

More on Automate.io

Keep looking

Other head to heads