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Technology · head to head

Attio vs Parabola

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Parabola logo

Parabola

Automation Integration

Visual flow automation for modern teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Parabola the Basic plan allows 1 user and 1,000 credits with limited AI
  • They diverge on capability: Attio covers Custom data model, Parabola covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Parabola actually diverge.

Attributes where Attio and Parabola differ
AttributeAttioParabola
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyAutomation Integration
Founded20212015

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Parabola

  • Visual workflow builder
  • Data transformation
  • Conditional logic
  • Looping
  • Error handling
  • Monitoring
  • Scheduling
  • 300+ apps

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Parabola
  • Customer managementnot Parabola
  • Deal trackingnot Parabola
  • Investor relationsnot Parabola
  • Partnership managementnot Parabola

Parabola

  • Workflow automation for operations and finance teamsnot Attio
  • Data integration across 1,000+ sourcesnot Attio
  • Automation and reporting workflowsnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Parabola

  • The Basic plan allows 1 user and 1,000 credits with limited AI
  • No price is published for either the self serve or the business tier
  • Credits are consumed when agents run, and further credits are bought pay as you go
  • Role based access control, SSO, version history and SLAs all sit on the unpriced business plan

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Parabola

Free

No published plan breakdown. See the Parabola review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Parabola if

  • You need visual workflow builder.
  • You want to start without paying.
  • You also want data transformation.
Parabola review

Questions people ask

Is Attio or Parabola better?
Neither clearly leads. Attio starts at Free and Parabola at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Parabola?
Attio starts at Free and Parabola at Free.
Does Attio or Parabola run on more platforms?
Attio runs on Web, Ios, Android, Api. Parabola runs on Web.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Parabola is typically brought in for.
What can Attio do that Parabola cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Parabola covers Visual workflow builder, Data transformation, Conditional logic, Looping. Both handle GDPR.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Parabola: How much does Parabola cost?

Parabola does not publish specific pricing rates. The service uses a credit-based system where credits are consumed when agents run. Self-serve plans include a monthly credit allotment, and Business plans require a custom quote.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Parabola: Does Parabola offer a free plan?

Yes, Parabola offers a free tier indefinitely for self-serve users with limited credits and basic features including the Prowork agent builder and pre-built integrations.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Parabola: What features are included in Parabola's Business plan?

Business plans include all self-serve features plus automation engineer enablement, deployment support, proof of concept on production data, enterprise security with SSO, service level agreements, and a dedicated account manager.

Source
Parabola: Can I upgrade from free to Business later?

Yes, customers can start on free or self-serve plans and upgrade to Business plans at any time.

Source
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