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CRM · head to head

Apptivo vs Shortcut

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Shortcut logo

Shortcut

Technology

Project management for software teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Shortcut has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Shortcut limited reporting compared to Jira
  • They diverge on capability: Apptivo covers CRM core, Shortcut covers Stories & epics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Shortcut actually diverge.

Attributes where Apptivo and Shortcut differ
AttributeApptivoShortcut
Starting priceOn requestFree
Pricing modelPer user per monthUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, macOS, Windows, Linux
CategoryCRMTechnology
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Shortcut

  • Stories & epics
  • Iterations (sprints)
  • Kanban boards
  • Roadmaps
  • Reporting
  • Docs
  • API & webhooks
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Shortcut
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Shortcut
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Shortcut
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Shortcut

Shortcut

  • Sprint planningnot Apptivo
  • Bug trackingnot Apptivo
  • Feature developmentnot Apptivo
  • Product roadmappingnot Apptivo
  • Team collaborationnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Shortcut

  • Limited reporting compared to Jira
  • Designed specifically for software teams, not general project management
  • Can experience slow loading times with very large projects

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Shortcut

Free
  • FreeFree
    • Kanban boards
    • Sprints
    • Roadmaps
  • Team$8.5/user/month
    • Unlimited users
    • Advanced reports
    • WIP limits
  • Business$12/user/month
    • Unlimited workspaces
    • OKRs
    • Advanced custom fields
  • Enterprise$undefined/custom
    • Volume discounts
    • SSO/SCIM
    • Premier support

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Shortcut if

  • You need stories & epics.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Linux.
  • You also want iterations (sprints).
Shortcut review

Questions people ask

Is Apptivo or Shortcut better?
Neither clearly leads. Apptivo starts at On request and Shortcut at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Shortcut?
Shortcut has a free tier; the other does not. Paid plans start at On request for Apptivo and Free for Shortcut.
Does Apptivo or Shortcut run on more platforms?
Apptivo runs on Web, iOS, Android. Shortcut runs on Web, macOS, Windows, Linux.
Can I use Shortcut for free?
Yes. Shortcut has a free tier, so you can try it without paying. Apptivo starts at On request.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Shortcut is typically brought in for.
What can Apptivo do that Shortcut cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Shortcut covers Stories & epics, Iterations (sprints), Kanban boards, Roadmaps.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Shortcut: Does Shortcut have a free plan?

Yes, Shortcut offers a free plan for up to 10 users with core features like kanban boards, roadmaps, sprints, and reports. Paid plans start at $8.50 per user per month.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Shortcut: Does Shortcut integrate with GitHub?

Yes, Shortcut has native GitHub integration that automatically syncs pull requests and commits to stories, and includes GitLab and Bitbucket support as well.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Shortcut: Can I use Shortcut for non-technical projects?

Shortcut is built for software teams, though you can customize workflows for other use cases. Linear and Asana may be better suited for non-technical project management.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Shortcut: Does Shortcut support SSO and SCIM?

Yes, SSO and SCIM support are available on the Enterprise plan, allowing centralized identity management for large organizations.

Source
Shortcut: What's the difference between Shortcut and Jira?

Shortcut is lighter and faster with less setup required, while Jira offers deeper customization and enterprise features. Shortcut works better for modern software teams wanting simplicity; Jira suits enterprises needing extensive configuration.

Source
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