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Testing · head to head

Applitools vs Maze

Applitools logo

Applitools

Testing

AI-based visual regression testing, priced on component and page checkpoint volume

From
On request
Rated
-
Full reviewWebsite
Maze logo

Maze

Technology

The continuous product discovery platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Maze has a free tier, so it costs nothing to try first.
  • Each has a real cost: Applitools the entry tier alone costs 667 US dollars a month on annual billing, a genuinely high floor compared to Percy's tiers or a plain screenshot-diffing open source approach.; Maze maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • They diverge on capability: Applitools covers Visual AI comparison, Maze covers Prototype testing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Applitools and Maze actually diverge.

Attributes where Applitools and Maze differ
AttributeApplitoolsMaze
Starting priceOn requestFree
Pricing modelPer month by checkpoint volumesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Mobile, Api
CategoryTestingTechnology
FoundedUnknown2018

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Applitools

  • Visual AI comparison
  • Storybook component testing
  • Figma design comparison
  • Cross-browser and device visual testing
  • Accessibility testing
  • NLP-based test authoring

Only in Maze

  • Prototype testing
  • Usability testing
  • Card sorting
  • Tree testing
  • Surveys
  • 5-second tests
  • A/B testing
  • Analytics dashboard

What people use each for

The jobs each tool is most often brought in to do.

Applitools

  • A team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternativenot Maze
  • A design system team wanting component-level visual testing against Storybook rather than only full-page checksnot Maze
  • An organisation wanting automated verification that shipped UI matches its Figma source designnot Maze
  • A team wanting NLP-based visual test authoring to reduce the coding overhead of writing visual test scripts, available at Professional tiernot Maze

Maze

  • User research and testingnot Applitools
  • AI-powered moderation featuresnot Applitools
  • Prototype and website testingnot Applitools
  • User feedback panelsnot Applitools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Applitools

  • The entry tier alone costs 667 US dollars a month on annual billing, a genuinely high floor compared to Percy's tiers or a plain screenshot-diffing open source approach.
  • Professional and Enterprise tiers, which hold the more advanced authoring and unlimited execution features, are quote-only, removing pricing transparency exactly where a large buyer most needs it.
  • Visual AI still occasionally flags false positives on genuinely novel layouts or animation-heavy interfaces, so a baseline review process is still needed, not eliminated.
  • Checkpoint-based pricing means cost is directly tied to test suite size and coverage breadth, so expanding visual test coverage has a direct, compounding cost impact unlike time-based or seat-based pricing models.
  • Teams migrating from a simpler pixel-diffing tool face real setup and baseline migration work to establish Applitools baselines correctly across a large existing UI.

Maze

  • Maze publishes no prices on its pricing page; every plan routes to contact sales, so pricing is by quote only with no published rate or minimum
  • The AI study builder, AI moderated interviews and moderated interview studies are Enterprise only
  • Mobile testing and testing through the Maze mobile app are Enterprise only
  • Interview scheduling, card sorting and information architecture testing are Enterprise only
  • Role-based access, SSO and compliance controls are Enterprise only
  • Panel recruitment is available on all plans but with stated limits, and prototype testing carries limits below Enterprise
  • Qualitative analysis of clip recordings, interview transcription and automated theme analysis are Enterprise only

Pricing, plan by plan

Applitools

On request
  • Starter$667/month
    • Billed annually
    • 100,000 component checkpoints or 1,000 page checkpoints
    • Visual AI, Storybook and Figma integration, accessibility testing
  • Professional$undefined/month
    • Custom quote, starting around 150 active pages or 1,500 components
    • Unlimited executions, NLP-based test authoring
    • Priority support with a dedicated Slack channel
  • Enterprise$undefined/year
    • Custom quote, starting around 350 active pages or 1,500 components
    • SSO and dedicated or private cloud
    • Custom SLAs and a weekly account manager

Maze

Free
  • FreeFree
    • 1 active project
    • Preview link testing
    • Basic analytics
  • Starter$75/month
    • 3 active projects
    • Unlimited responses
    • Advanced analytics
  • Team$150/month
    • Unlimited projects
    • Team collaboration
    • Custom branding
  • Enterprise$undefined/month
    • Everything in Team
    • SSO
    • Dedicated CSM

Which should you pick?

Choose Applitools if

  • You need visual ai comparison.
  • You work on Web, iOS, Android.
  • You also want storybook component testing.
Applitools review

Choose Maze if

  • You need prototype testing.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want usability testing.
Maze review

Questions people ask

Is Applitools or Maze better?
Neither clearly leads. Applitools starts at On request and Maze at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Applitools or Maze?
Maze has a free tier; the other does not. Paid plans start at On request for Applitools and Free for Maze.
Does Applitools or Maze run on more platforms?
Applitools runs on Web, iOS, Android. Maze runs on Web, Mobile, Api.
Can I use Maze for free?
Yes. Maze has a free tier, so you can try it without paying. Applitools starts at On request.
What is Applitools best used for?
Applitools is most often used for a team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternative, a design system team wanting component-level visual testing against storybook rather than only full-page checks, an organisation wanting automated verification that shipped ui matches its figma source design, a team wanting nlp-based visual test authoring to reduce the coding overhead of writing visual test scripts, available at professional tier. Of those, a team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternative and a design system team wanting component-level visual testing against storybook rather than only full-page checks are not what Maze is typically brought in for.
What can Applitools do that Maze cannot?
Applitools covers Visual AI comparison, Storybook component testing, Figma design comparison, Cross-browser and device visual testing. Maze covers Prototype testing, Usability testing, Card sorting, Tree testing.

Answered from the vendors’ own pages

Applitools: How is Applitools priced?

By checkpoint volume, component or page-level screenshot comparisons, with the entry Starter tier at 667 US dollars a month for 100,000 component or 1,000 page checkpoints.

Maze: Does Maze offer a free trial or freemium tier?

Maze site indicates 'Try Maze for free' option, suggesting free tier or trial availability, but specific terms and limitations not stated on main page.

Source
Applitools: How is it different from Percy?

Applitools uses an AI-based perceptual comparison model designed to reduce false positives from rendering noise; Percy is generally pixel-diffing based and lower cost per screenshot.

Maze: Can I request a custom demo if standard plans don't fit my needs?

Yes, Maze offers 'Request a demo' option, indicating willingness to discuss custom requirements and potentially custom pricing arrangements.

Source
Applitools: Does it test individual components or only full pages?

Both; Storybook integration allows component-level visual testing in addition to full-page checks.

Maze: What testing capabilities does Maze include in paid plans?

Maze features AI Moderator, prototype testing, panel recruitment, and website testing capabilities across plans, but specific feature tiers and pricing not disclosed publicly.

Source
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