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Testing · head to head

Applitools vs BugHerd

Applitools logo

Applitools

Testing

AI-based visual regression testing, priced on component and page checkpoint volume

From
On request
Rated
-
Full reviewWebsite
BugHerd logo

BugHerd

Testing

Visual feedback and bug tracking for websites

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only BugHerd has a free tier, so it costs nothing to try first.
  • Each has a real cost: Applitools the entry tier alone costs 667 US dollars a month on annual billing, a genuinely high floor compared to Percy's tiers or a plain screenshot-diffing open source approach.; BugHerd additional team members cost $8/user/month or $6.60/user/year
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Applitools and BugHerd actually diverge.

Attributes where Applitools and BugHerd differ
AttributeApplitoolsBugHerd
Starting priceOn requestFree
Pricing modelPer month by checkpoint volumesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Testing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Applitools

  • Visual AI comparison
  • Storybook component testing
  • Figma design comparison
  • Cross-browser and device visual testing
  • Accessibility testing
  • NLP-based test authoring

Only in BugHerd

Nothing recorded that Applitools does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Applitools

  • A team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternativenot BugHerd
  • A design system team wanting component-level visual testing against Storybook rather than only full-page checksnot BugHerd
  • An organisation wanting automated verification that shipped UI matches its Figma source designnot BugHerd
  • A team wanting NLP-based visual test authoring to reduce the coding overhead of writing visual test scripts, available at Professional tiernot BugHerd

BugHerd

  • Website feedback collectionnot Applitools
  • Design review collaborationnot Applitools
  • Client feedback managementnot Applitools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Applitools

  • The entry tier alone costs 667 US dollars a month on annual billing, a genuinely high floor compared to Percy's tiers or a plain screenshot-diffing open source approach.
  • Professional and Enterprise tiers, which hold the more advanced authoring and unlimited execution features, are quote-only, removing pricing transparency exactly where a large buyer most needs it.
  • Visual AI still occasionally flags false positives on genuinely novel layouts or animation-heavy interfaces, so a baseline review process is still needed, not eliminated.
  • Checkpoint-based pricing means cost is directly tied to test suite size and coverage breadth, so expanding visual test coverage has a direct, compounding cost impact unlike time-based or seat-based pricing models.
  • Teams migrating from a simpler pixel-diffing tool face real setup and baseline migration work to establish Applitools baselines correctly across a large existing UI.

BugHerd

  • Additional team members cost $8/user/month or $6.60/user/year
  • Premium plan required for custom branding and advanced integrations

Pricing, plan by plan

Applitools

On request
  • Starter$667/month
    • Billed annually
    • 100,000 component checkpoints or 1,000 page checkpoints
    • Visual AI, Storybook and Figma integration, accessibility testing
  • Professional$undefined/month
    • Custom quote, starting around 150 active pages or 1,500 components
    • Unlimited executions, NLP-based test authoring
    • Priority support with a dedicated Slack channel
  • Enterprise$undefined/year
    • Custom quote, starting around 350 active pages or 1,500 components
    • SSO and dedicated or private cloud
    • Custom SLAs and a weekly account manager

BugHerd

Free
  • Standard$50/month
    • 5 included members
    • 10 GB storage
    • Unlimited projects and client users
  • Studio$80/month
    • 10 included members
    • 25 GB storage
    • Unlimited projects and client users
  • Premium$150/month
    • 25 included members
    • 50 GB storage
    • Custom branding, premium integrations
  • Enterprise$null/mo
    • Custom member limit
    • Everything in Premium plus dedicated success manager
    • SSO, 99.9% SLA

Which should you pick?

Choose Applitools if

  • You need visual ai comparison.
  • You work on Web, iOS, Android.
  • You also want storybook component testing.
Applitools review

Choose BugHerd if

  • You want to start without paying.
BugHerd review

Questions people ask

Is Applitools or BugHerd better?
Neither clearly leads. Applitools starts at On request and BugHerd at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Applitools or BugHerd?
BugHerd has a free tier; the other does not. Paid plans start at On request for Applitools and Free for BugHerd.
Does Applitools or BugHerd run on more platforms?
Applitools runs on Web, iOS, Android. BugHerd runs on Web.
Can I use BugHerd for free?
Yes. BugHerd has a free tier, so you can try it without paying. Applitools starts at On request.
What is Applitools best used for?
Applitools is most often used for a team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternative, a design system team wanting component-level visual testing against storybook rather than only full-page checks, an organisation wanting automated verification that shipped ui matches its figma source design, a team wanting nlp-based visual test authoring to reduce the coding overhead of writing visual test scripts, available at professional tier. Of those, a team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternative and a design system team wanting component-level visual testing against storybook rather than only full-page checks are not what BugHerd is typically brought in for.
What can Applitools do that BugHerd cannot?
Applitools covers Visual AI comparison, Storybook component testing, Figma design comparison, Cross-browser and device visual testing.

Answered from the vendors’ own pages

Applitools: How is Applitools priced?

By checkpoint volume, component or page-level screenshot comparisons, with the entry Starter tier at 667 US dollars a month for 100,000 component or 1,000 page checkpoints.

BugHerd: How much does BugHerd cost?

Plans start at $50/month (Standard); Studio is $80/month; Premium is $150/month; Enterprise has custom pricing. Annual billing saves approximately 2 months' cost.

Source
Applitools: How is it different from Percy?

Applitools uses an AI-based perceptual comparison model designed to reduce false positives from rendering noise; Percy is generally pixel-diffing based and lower cost per screenshot.

BugHerd: How many team members are included in each BugHerd plan?

Standard includes 5 members; Studio includes 10; Premium includes 25. Additional members cost $8/user/month or $6.60/user/year with annual billing.

Source
Applitools: Does it test individual components or only full pages?

Both; Storybook integration allows component-level visual testing in addition to full-page checks.

BugHerd: What storage limits does BugHerd provide?

Standard includes 10 GB storage; Studio includes 25 GB; Premium includes 50 GB. All plans offer unlimited projects and unlimited client user access.

Source
BugHerd: Does BugHerd offer a money-back guarantee?

Yes, 60-day money-back guarantee available on purchases. Free trial also available to test the platform.

Source
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