Testing · pricing
Applitools pricing
Applitools publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 1 September 2026, Applitools pricing is on request across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Per month by checkpoint volume
- Tiers
- 3
- Free tier
- Not on record
Applitools plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | $667/month | 3 | Entry tier |
| Professional | On request | 3 | Priced on request |
| Enterprise | On request | 3 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
$667/monthThe entry tier. It covers billed annually, 100,000 component checkpoints or 1,000 page checkpoints, visual ai, storybook and figma integration, accessibility testing.
Professional
On requestOver Starter, this tier adds:
- Custom quote, starting around 150 active pages or 1,500 components
- Unlimited executions, NLP-based test authoring
- Priority support with a dedicated Slack channel
Enterprise
On requestOver Professional, this tier adds:
- Custom quote, starting around 350 active pages or 1,500 components
- SSO and dedicated or private cloud
- Custom SLAs and a weekly account manager
What the product covers
The full Applitools feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Visual AI comparison
- Storybook component testing
- Figma design comparison
- Cross-browser and device visual testing
- Accessibility testing
- NLP-based test authoring
People bring Applitools in for a team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternative, a design system team wanting component-level visual testing against storybook rather than only full-page checks, an organisation wanting automated verification that shipped ui matches its figma source design, a team wanting nlp-based visual test authoring to reduce the coding overhead of writing visual test scripts, available at professional tier. If that is not the job you are buying for, the alternatives to Applitools are worth a look before you commit to a tier.
How that compares in Testing
Too few testing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Applitools (this page) | On request | Per month by checkpoint volume | - | |
| Jest | Free | Open source, no licence fee | - | vs Applitools |
| Cucumber | Free | Open source, no licence fee | - | vs Applitools |
| Percy | Free | Freemium, paid tiers by screenshot volume | - | vs Applitools |
| Detox | Free | Open source, no licence fee | - | vs Applitools |
| Appium | Free | Open source, no licence fee | - | vs Applitools |
| PractiTest | On request | Per user per month, yearly minimum on Corporate tier | - | vs Applitools |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Applitools badges page.
Before you pay for Applitools
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $667/month and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Applitools against the tools that do have one before committing.
Applitools runs on web, ios, android, and is published by Applitools of San Mateo, California, United States. The full record is on the Applitools review, and the rest of the category is under best testing tools.
Applitools pricing questions
- How much does Applitools cost?
- Applitools publishes 3 tiers, from $667/month for Starter up to On request for Enterprise. The cheapest paid tier is $667/month.
- Does Applitools have a free plan?
- Not on the record we hold: Applitools is listed as Per month by checkpoint volume. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Starter and Professional on Applitools?
- Professional costs On request against $667/month, and adds custom quote, starting around 150 active pages or 1,500 components, unlimited executions, nlp-based test authoring, priority support with a dedicated slack channel.
- Is the Enterprise plan on Applitools worth it?
- That depends entirely on whether you need what it adds, which on the published record is custom quote, starting around 350 active pages or 1,500 components, sso and dedicated or private cloud, custom slas and a weekly account manager. It costs On request against $667/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which testing tools can I use without paying?
- 6 of the 8 testing tools listed alongside Applitools have a free tier: Jest, Cucumber, Percy, Detox, Appium.
- What am I actually paying for with Applitools?
- The record lists 6 features across 1 area: other. In practice it is brought in for a team that abandoned pixel-diffing visual regression testing because of false-positive fatigue and wants a lower-noise alternative, a design system team wanting component-level visual testing against storybook rather than only full-page checks, an organisation wanting automated verification that shipped ui matches its figma source design.
- Does Applitools charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Applitools prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Applitools against before paying?
- The closest testing tools in this directory are Jest, Cucumber, Percy, Detox. Each has a side-by-side comparison with Applitools covering price, platforms and features.