Software · head to head
ApparelMagic vs Returnly
The short version
- Each has a real cost: ApparelMagic user count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users; Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
- They diverge on capability: ApparelMagic covers Order management, Returnly covers In-browser returns.
Where they differ
Only the attributes on which ApparelMagic and Returnly actually diverge.
| Attribute | ApparelMagic | Returnly |
|---|---|---|
| Starting price | $337/month | $200/month |
| Founded | 2000 | 2014 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in ApparelMagic
- Order management
- Inventory management
- Production tracking
- Purchasing
- Warehouse management
- Financial management
- Reporting & analytics
- B2B ecommerce portal
Only in Returnly
- In-browser returns
- Instant refunds
- Analytics
- Integration
- Encryption
- Authentication
- Cloud deployment
- Web support
Both cover
- Shopify
- Magento
What people use each for
The jobs each tool is most often brought in to do.
ApparelMagic
- Fashion brand order management and inventory controlnot Returnly
- Product development workflow and merchandisingnot Returnly
- Multi-warehouse and multi-channel sales coordinationnot Returnly
- Supply chain integration for apparel brandsnot Returnly
Returnly
- Returns managementnot ApparelMagic
- Customer experiencenot ApparelMagic
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
ApparelMagic
- User count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users
- Integration limits: Professional plan supports only 3 integrations, Enterprise 5, Ultimate unlimited
- Warehouse limits: Professional supports 3, Enterprise 5, Ultimate unlimited
- B2B store access limited: Professional plan restricted to 1 store, Enterprise 3, Ultimate unlimited
- Additional cost for sales representatives at $40-50 per month
Returnly
- Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
Pricing, plan by plan
ApparelMagic
$337/monthNo published plan breakdown. See the ApparelMagic review.
Returnly
$200/month- Essential$200/month
- In-browser returns
- Basic analytics
- Professional$400/month
- All features
- Advanced analytics
Which should you pick?
Choose ApparelMagic if
- You need order management.
- You also want inventory management.
Questions people ask
- Is ApparelMagic or Returnly better?
- Neither clearly leads. ApparelMagic starts at $337/month and Returnly at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, ApparelMagic or Returnly?
- ApparelMagic starts at $337/month and Returnly at $200/month.
- Does ApparelMagic or Returnly run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is ApparelMagic best used for?
- ApparelMagic is most often used for fashion brand order management and inventory control, product development workflow and merchandising, multi-warehouse and multi-channel sales coordination, supply chain integration for apparel brands. Of those, fashion brand order management and inventory control and product development workflow and merchandising are not what Returnly is typically brought in for.
- What can ApparelMagic do that Returnly cannot?
- ApparelMagic covers Order management, Inventory management, Production tracking, Purchasing. Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Both handle Shopify, Magento.
Related pages
More on ApparelMagic
Keep looking
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- Returnly vs Gerber AccuMark
- Returnly vs Backbone PLM
- Returnly vs Browzwear
- Returnly vs CLO 3D
- Returnly vs Lectra Modaris
- Returnly vs Optitex
- Returnly vs WFX Fashion
- Returnly vs Adobe Illustrator for Fashion
- Returnly vs Bamboo Rose
- Returnly vs Infor CloudSuite Fashion
- Returnly vs Tukatech Designer
- Returnly vs 3DLOOK
- Returnly vs AVA CAD/CAM
- Returnly vs BlueCherry
- Returnly vs BlueCherry ERP
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- Returnly vs Bold Metrics

