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Fashion · head to head

ApparelMagic vs Returnly

ApparelMagic logo

ApparelMagic

Fashion

ERP built for fashion and apparel

From
$337/month
Rated
-
Full reviewWebsite
Returnly logo

Returnly

Fashion

In-browser returns experience platform

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ApparelMagic user count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users; Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
  • They diverge on capability: ApparelMagic covers Order management, Returnly covers In-browser returns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ApparelMagic and Returnly actually diverge.

Attributes where ApparelMagic and Returnly differ
AttributeApparelMagicReturnly
Starting price$337/month$200/month
Founded20002014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ApparelMagic

  • Order management
  • Inventory management
  • Production tracking
  • Purchasing
  • Warehouse management
  • Financial management
  • Reporting & analytics
  • B2B ecommerce portal

Only in Returnly

  • In-browser returns
  • Instant refunds
  • Analytics
  • Integration
  • Encryption
  • Authentication
  • Cloud deployment
  • Web support

Both cover

  • Shopify
  • Magento

What people use each for

The jobs each tool is most often brought in to do.

ApparelMagic

  • Fashion brand order management and inventory controlnot Returnly
  • Product development workflow and merchandisingnot Returnly
  • Multi-warehouse and multi-channel sales coordinationnot Returnly
  • Supply chain integration for apparel brandsnot Returnly

Returnly

  • Returns managementnot ApparelMagic
  • Customer experiencenot ApparelMagic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ApparelMagic

  • User count limits by tier: Professional plan limited to 3 users, Enterprise to 5 users
  • Integration limits: Professional plan supports only 3 integrations, Enterprise 5, Ultimate unlimited
  • Warehouse limits: Professional supports 3, Enterprise 5, Ultimate unlimited
  • B2B store access limited: Professional plan restricted to 1 store, Enterprise 3, Ultimate unlimited
  • Additional cost for sales representatives at $40-50 per month

Returnly

  • Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).

Pricing, plan by plan

ApparelMagic

$337/month
  • Professional$337/month
    • 3 users
    • 3 integrations
    • 3 warehouses
  • Enterprise$655/month
    • 5 users
    • 5 integrations
    • 5 warehouses
  • Ultimate$null/month
    • 10+ users
    • Unlimited integrations
    • Unlimited warehouses

Returnly

$200/month
  • Essential$200/month
    • In-browser returns
    • Basic analytics
  • Professional$400/month
    • All features
    • Advanced analytics

Which should you pick?

Choose ApparelMagic if

  • You need order management.
  • You also want inventory management.
ApparelMagic review

Choose Returnly if

  • You need in-browser returns.
  • You also want instant refunds.
Returnly review

Questions people ask

Is ApparelMagic or Returnly better?
Neither clearly leads. ApparelMagic starts at $337/month and Returnly at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ApparelMagic or Returnly?
ApparelMagic starts at $337/month and Returnly at $200/month.
Does ApparelMagic or Returnly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ApparelMagic best used for?
ApparelMagic is most often used for fashion brand order management and inventory control, product development workflow and merchandising, multi-warehouse and multi-channel sales coordination, supply chain integration for apparel brands. Of those, fashion brand order management and inventory control and product development workflow and merchandising are not what Returnly is typically brought in for.
What can ApparelMagic do that Returnly cannot?
ApparelMagic covers Order management, Inventory management, Production tracking, Purchasing. Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Both handle Shopify, Magento.

Answered from the vendors’ own pages

ApparelMagic: What does ApparelMagic cost?

Professional plan: $337 per month when paid annually or $356 monthly with annual commitment (3 users, 3 integrations, 3 warehouses, 1 B2B store). Enterprise: $655 annually or $691 monthly (5 users, 5 integrations, 5 warehouses, 3 B2B stores). Ultimate pricing is custom.

Source
ApparelMagic: Does ApparelMagic offer a money-back guarantee?

Yes, ApparelMagic offers a 30-day money-back guarantee allowing risk-free trial of any plan.

Source
ApparelMagic: What is the cost of additional sales representatives?

Sales representatives cost $50 per month with monthly billing or $40 per month when prepaid for the contract term.

Source
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