Software · head to head
Apollo.io vs Zeplin
The short version
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Zeplin the free plan is limited to 1 project and 100 screens and works only in a personal workspace
- They diverge on capability: Apollo.io covers Contact database, Zeplin covers Design specs.
Where they differ
Only the attributes on which Apollo.io and Zeplin actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Only in Zeplin
- Design specs
- Asset export
- Code snippets
- Design tokens
- Comments
- Version control
- Handoff workflow
- Accessibility checks
Both cover
- Slack
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Zeplin
- Prospect researchnot Zeplin
- Sales automationnot Zeplin
Zeplin
- Handing off design specs from Figma or Sketch to developersnot Apollo.io
- Sharing screens, assets and style guides with an engineering teamnot Apollo.io
- Reviewing and commenting on design versionsnot Apollo.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Zeplin
- The free plan is limited to 1 project and 100 screens and works only in a personal workspace
- Free plan AI reviews are capped at 3 per week
- Role based permissions require the Advanced plan or higher
- Single sign on, multi factor authentication, activity logs and invoiced billing are Enterprise only
- Priority 24 hour support is Enterprise only
- Basic plan caps screens at 1,000 per project and is priced per project rather than per seat
- Enterprise pricing is by quote with no published rate
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Zeplin
Free- FreeFree
- 1 project
- 1 workspace
- Basic specs
- Starter$19/month
- Unlimited projects
- Multiple workspaces
- Advanced specs
- Professional$49/month
- Everything in Starter
- Team collaboration
- Admin controls
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Choose Zeplin if
- You need design specs.
- You want to start without paying.
- You work on Web, Desktop, Mobile.
- You also want asset export.
Questions people ask
- Is Apollo.io or Zeplin better?
- Neither clearly leads. Apollo.io starts at Free and Zeplin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Zeplin?
- Apollo.io starts at Free and Zeplin at Free.
- Does Apollo.io or Zeplin run on more platforms?
- Apollo.io runs on Web. Zeplin runs on Web, Desktop, Mobile.
- Can I use Apollo.io for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Zeplin is typically brought in for.
- What can Apollo.io do that Zeplin cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation. Zeplin covers Design specs, Asset export, Code snippets, Design tokens. Both handle Slack, SOC2, GDPR.
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- Zeplin vs Seismic
- Zeplin vs Pipedrive
- Zeplin vs HubSpot
- Zeplin vs Salesforce
- Zeplin vs Bitrix24
- Zeplin vs Capsule
- Zeplin vs Clari
- Zeplin vs Freshsales
- Zeplin vs Streak
- Zeplin vs Zoho CRM
- Zeplin vs Affinity
- Zeplin vs Agile CRM
- Zeplin vs Capsule CRM
- Zeplin vs Clay
- Zeplin vs Clearbit
- Zeplin vs Cloze
- Zeplin vs Adobe Illustrator
- Zeplin vs Affinity Designer
- Zeplin vs Gravit Designer
- Zeplin vs Linearity Curve
- Zeplin vs ProtoPie
- Zeplin vs Rive
- Zeplin vs Spline
- Zeplin vs Abstract
- Zeplin vs Balsamiq Wireframes
- Zeplin vs Canva
- Zeplin vs Krea
- Zeplin vs Magnific
- Zeplin vs Marvel
- Zeplin vs Subframe
- Zeplin vs Vectr


