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Apollo.io vs Balsamiq Wireframes

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Balsamiq Wireframes logo

Balsamiq Wireframes

Software

Low-fidelity wireframing that keeps focus on structure and content

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Balsamiq Wireframes starter plan is capped at 10 projects and costs $16 per editor per month ($192/year)

Where they differ

Only the attributes on which Apollo.io and Balsamiq Wireframes actually diverge.

Attributes where Apollo.io and Balsamiq Wireframes differ
AttributeApollo.ioBalsamiq Wireframes
Starting priceFreeOn request
Free tierYesNo
Founded2020Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Balsamiq Wireframes

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Balsamiq Wireframes
  • Prospect researchnot Balsamiq Wireframes
  • Sales automationnot Balsamiq Wireframes

Balsamiq Wireframes

No use cases recorded yet. See the Balsamiq Wireframes review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Balsamiq Wireframes

  • Starter plan is capped at 10 projects and costs $16 per editor per month ($192/year)
  • Teams plan raises the cap to only 100 projects at $24 per editor per month; even Enterprise tops out at 400 projects
  • AI credits are metered per editor per month (500 on Starter, 1,000 on Teams, 2,500 on Enterprise), so AI features have a hard usage ceiling beyond the base seat price

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Balsamiq Wireframes

On request

No published plan breakdown. See the Balsamiq Wireframes review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Balsamiq Wireframes if

Nothing in the data separates Balsamiq Wireframes from Apollo.io on the points above - pick on price and on how each one feels to use.

Balsamiq Wireframes review

Questions people ask

Is Apollo.io or Balsamiq Wireframes better?
Neither clearly leads. Apollo.io starts at Free and Balsamiq Wireframes at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Balsamiq Wireframes?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Balsamiq Wireframes.
Does Apollo.io or Balsamiq Wireframes run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Balsamiq Wireframes starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Balsamiq Wireframes is typically brought in for.
What can Apollo.io do that Balsamiq Wireframes cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.
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Related pages

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