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Clearbit vs Kaspersky Total Security

Clearbit logo

Clearbit

Software

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Kaspersky Total Security logo

Kaspersky Total Security

Software

Complete protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: Clearbit covers Company enrichment, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which Clearbit and Kaspersky Total Security actually diverge.

Attributes where Clearbit and Kaspersky Total Security differ
AttributeClearbitKaspersky Total Security
PlatformsWeb, APIWindows, macOS, iOS, Android
Founded20151997

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Salesforce
  • HubSpot
  • Marketo

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Kaspersky Total Security
  • Account targetingnot Kaspersky Total Security
  • Personalizationnot Kaspersky Total Security
  • Lead scoringnot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot Clearbit
  • Internet Securitynot Clearbit
  • Parental Controlnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Kaspersky Total Security review

Questions people ask

Is Clearbit or Kaspersky Total Security better?
Neither clearly leads. Clearbit starts at Free and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Kaspersky Total Security?
Clearbit starts at Free and Kaspersky Total Security at Free.
Does Clearbit or Kaspersky Total Security run on more platforms?
Clearbit runs on Web, API. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Clearbit for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Kaspersky Total Security is typically brought in for.
What can Clearbit do that Kaspersky Total Security cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection. Both handle Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source
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