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Amplitude vs RAD Studio

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Free plan
Yes
Full reviewWebsite
RAD Studio logo

RAD Studio

Developer Tools

Cross-platform native app development with Delphi and C++Builder

From
$2000/perpetual
Free plan
No
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; RAD Studio professional edition costs $2,000 for the perpetual license plus $599 for year one maintenance, totaling $2,599 before tax
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and RAD Studio actually diverge.

Attributes where Amplitude and RAD Studio differ
AttributeAmplitudeRAD Studio
Starting priceFree$2000/perpetual
Pricing modelUnknownone-time
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in RAD Studio

Nothing recorded that Amplitude does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot RAD Studio
  • Feature adoption trackingnot RAD Studio
  • Conversion rate optimizationnot RAD Studio
  • Customer journey mappingnot RAD Studio
  • Retention improvementnot RAD Studio

RAD Studio

  • Building Windows desktop applications with VCL componentsnot Amplitude
  • Creating iOS and Android apps from shared Delphi codebasenot Amplitude
  • Connecting to Oracle databases through FireDAC connectivitynot Amplitude
  • Building REST web services that run on Linux serversnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

RAD Studio

  • Professional edition costs $2,000 for the perpetual license plus $599 for year one maintenance, totaling $2,599 before tax
  • Enterprise edition steps up to $3,400 license plus $1,199 maintenance, and Architect edition to $4,416 license plus $2,183 maintenance
  • The perpetual license only entitles the buyer to updates for one year; continued access to new updates and upgrades requires an annually renewable Update Subscription

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

RAD Studio

$2000/perpetual
  • Professional Edition$2000/perpetual
    • Perpetual License
    • First year maintenance $599
    • Total $2,599 + Tax
  • Enterprise Edition$3400/perpetual
    • Perpetual License
    • First year maintenance $1,199
    • Total $4,599 + Tax
  • Architect Edition$4416/perpetual
    • Perpetual License
    • First year maintenance $2,183
    • Total $6,599 + Tax

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose RAD Studio if

Nothing in the data separates RAD Studio from Amplitude on the points above - pick on price and on how each one feels to use.

RAD Studio review

Questions people ask

Is Amplitude or RAD Studio better?
Neither clearly leads. Amplitude starts at Free and RAD Studio at $2000/perpetual, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or RAD Studio?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $2000/perpetual for RAD Studio.
Does Amplitude or RAD Studio run on more platforms?
Amplitude runs on Web, Ios, Android, Api. RAD Studio runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. RAD Studio starts at $2000/perpetual.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what RAD Studio is typically brought in for.
What can Amplitude do that RAD Studio cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
RAD Studio: How much does RAD Studio cost?

RAD Studio uses perpetual licensing: Professional Edition $2,000 perpetual license + $599 first year maintenance ($2,599 total + tax). Enterprise Edition $3,400 license + $1,199 maintenance ($4,599 total + tax). Architect Edition $4,416 license + $2,183 maintenance ($6,599 total + tax).

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
RAD Studio: What is the difference between RAD Studio editions?

Professional Edition ($2,599 total + tax) targets individual developers. Enterprise Edition ($4,599 total + tax) adds multi-tier app capabilities. Architect Edition ($6,599 total + tax) includes advanced database and cloud features. All three include perpetual licenses.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
RAD Studio: Does RAD Studio offer Kai AI integration and discounts?

Yes, adding Kai AI to any edition provides discounts: 25% off Professional ($2,136 + tax), 30% off Enterprise ($3,394 + tax), and 40% off Architect ($4,109 + tax). This promotion is active through August 31, 2026.

Source
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