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Databases · head to head

Airtable vs Lytics

Airtable logo

Airtable

Databases

Create apps that perfectly fit your team's needs

From
Free
Rated
-
Full reviewWebsite
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Airtable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airtable hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: Airtable covers Spreadsheet-database hybrid, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Airtable and Lytics actually diverge.

Attributes where Airtable and Lytics differ
AttributeAirtableLytics
Starting priceFree$400/month
Pricing modelUnknownusage-based
Free tierYesNo
PlatformsWeb, iOS, Android, DesktopWeb
CategoryDatabasesAutomation Integration
Founded20122013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airtable

  • Spreadsheet-database hybrid
  • Custom views
  • Automation
  • Forms
  • Integrations
  • Mobile apps
  • Real-time collaboration
  • Slack

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • 100+ integrations
  • Marketing platforms

Both cover

  • API access
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Airtable

  • Structured team databases with grid, calendar and kanban viewsnot Lytics
  • Lightweight internal tools built on shared recordsnot Lytics
  • Automations between Airtable and other systemsnot Lytics
  • Sharing read-only views with collaborators, who are not chargednot Lytics
  • Collecting submissions through forms without paying for a seatnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Airtable
  • Segmenting audiences and syncing them to marketing destinationsnot Airtable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airtable

  • Hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully
  • Team is $20 per user per month and Business $45, both at the annual rate
  • Automation and API usage are capped by plan
  • Enterprise Scale pricing is not published

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

Airtable

Free
  • FreeFree
    • Unlimited bases
    • 1,000 records per base
    • Up to 5 editors
  • Team$20/month per editor annual
    • 50,000 records per base
    • Unlimited automations
    • API access
  • Business$45/month per editor annual
    • 125,000 records per base
    • Advanced permissions
    • Priority support
  • Enterprise Scale$undefined/custom
    • 500,000+ records per base
    • Custom SLA
    • Dedicated support

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Airtable if

  • You need spreadsheet-database hybrid.
  • You want to start without paying.
  • You work on Web, iOS, Android, Desktop.
  • You also want custom views.
Airtable review

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Questions people ask

Is Airtable or Lytics better?
Neither clearly leads. Airtable starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airtable or Lytics?
Airtable has a free tier; the other does not. Paid plans start at Free for Airtable and $400/month for Lytics.
Does Airtable or Lytics run on more platforms?
Airtable runs on Web, iOS, Android, Desktop. Lytics runs on Web.
Can I use Airtable for free?
Yes. Airtable has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Airtable best used for?
Airtable is most often used for structured team databases with grid, calendar and kanban views, lightweight internal tools built on shared records, automations between airtable and other systems, sharing read-only views with collaborators, who are not charged. Of those, structured team databases with grid, calendar and kanban views and lightweight internal tools built on shared records are not what Lytics is typically brought in for.
What can Airtable do that Lytics cannot?
Airtable covers Spreadsheet-database hybrid, Custom views, Automation, Forms. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle API access, SOC2, GDPR.

Answered from the vendors’ own pages

Airtable: Is there a free Airtable plan and what does it include?

Yes, Airtable's Free plan is indefinite with unlimited bases, 1,000 records per base, up to 5 editors, 1 GB storage per base, 100 automation runs per month, and core features like Interface Designer and mobile apps.

Source
Airtable: How does Airtable handle permissions and viewers?

Airtable charges per editor only. Read-only viewers, form submitters, and people accessing share links are free on every plan, making it cost-effective for large viewing audiences.

Source
Airtable: What are Airtable's record limits?

Free plan has 1,000 records per base, Team plan has 50,000, Business plan has 125,000, and Enterprise Scale has 500,000+ records. Performance degrades past 100,000 records in a single base.

Source
Airtable: Can Airtable integrate with other tools like Slack?

Yes, Airtable integrates with Slack via Zapier or Make.com, allowing automation like sending Slack messages when records are created or updated. Airtable also has a native API for direct integrations.

Source
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