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Software · head to head

Airbnb vs Google Analytics

A

Airbnb

Software

Book unique homes and experiences all over the world

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airbnb guests pay a service fee of 14.1% to 16.5% of the booking subtotal on top of the nightly rate; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires

Where they differ

Only the attributes on which Airbnb and Google Analytics actually diverge.

Attributes where Airbnb and Google Analytics differ
AttributeAirbnbGoogle Analytics
Starting priceOn requestFree
Pricing modeltransactionfreemium
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbnb

Nothing recorded that Google Analytics does not also cover.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Airbnb

No use cases recorded yet. See the Airbnb review.

Google Analytics

  • Website and web application analyticsnot Airbnb
  • Event tracking and user behaviour analysisnot Airbnb
  • Traffic source and conversion trackingnot Airbnb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbnb

  • Guests pay a service fee of 14.1% to 16.5% of the booking subtotal on top of the nightly rate
  • Hosts on the split-fee structure pay a further 3% fee, rising to 4% for listings in Brazil and Mexico, or up to 16% under the single-fee structure

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Airbnb

On request

No published plan breakdown. See the Airbnb review.

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Airbnb if

Nothing in the data separates Airbnb from Google Analytics on the points above - pick on price and on how each one feels to use.

Airbnb review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Airbnb or Google Analytics better?
Neither clearly leads. Airbnb starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbnb or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for Airbnb and Free for Google Analytics.
Does Airbnb or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Airbnb starts at On request.
What can Airbnb do that Google Analytics cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

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