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Browser Extensions · head to head

AdBlock Plus vs Simple Analytics

AdBlock Plus logo

AdBlock Plus

Browser Extensions

The world's most popular ad blocker

From
Free
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AdBlock Plus acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: AdBlock Plus covers Ad blocking, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AdBlock Plus and Simple Analytics actually diverge.

Attributes where AdBlock Plus and Simple Analytics differ
AttributeAdBlock PlusSimple Analytics
Pricing modelfreefreemium
PlatformsChrome, Edge, Firefox, Opera, Safari, Yandex BrowserWeb
CategoryBrowser ExtensionsMarketing
Founded20062016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AdBlock Plus

  • Ad blocking
  • Acceptable Ads
  • Custom filters
  • Social media blocking
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

AdBlock Plus

  • Ad blocking for display ads, video advertisements including YouTube pre-roll/mid-roll/post-roll, pop-ups, flashing banners, and overlay adsnot Simple Analytics
  • Performance enhancement by eliminating ad content to accelerate page load times and reduce data and battery consumption on mobile devicesnot Simple Analytics
  • Security and privacy protection by blocking malware-infected ads (malvertising), preventing tracking by companies monitoring user behavior, and stopping access to malware-distributing sitesnot Simple Analytics
  • Supports web browsers including Chrome, Firefox, Edge, Opera, and Safari, as well as iOS Safari and Android devicesnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot AdBlock Plus
  • Keeping visitor data hosted in the EU for GDPR purposesnot AdBlock Plus
  • Replacing or running alongside Google Analytics with a single-page dashboardnot AdBlock Plus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AdBlock Plus

  • Acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest
  • Smaller feature set compared to open-source alternatives like uBlock Origin
  • Less customization and dynamic filtering compared to uBlock Origin
  • Mobile version less comprehensive than desktop extension
  • Chrome version increasingly limited due to Manifest V3 migration

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

AdBlock Plus

Free
  • FreeFree
    • Ad blocking
    • Acceptable Ads option
    • Custom filters

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose AdBlock Plus if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser.
  • You also want acceptable ads.
AdBlock Plus review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is AdBlock Plus or Simple Analytics better?
Neither clearly leads. AdBlock Plus starts at Free and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AdBlock Plus or Simple Analytics?
AdBlock Plus starts at Free and Simple Analytics at Free.
Does AdBlock Plus or Simple Analytics run on more platforms?
AdBlock Plus runs on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser. Simple Analytics runs on Web.
Can I use AdBlock Plus for free?
Both have a free tier, so you can try either at no cost before committing.
What is AdBlock Plus best used for?
AdBlock Plus is most often used for ad blocking for display ads, video advertisements including youtube pre-roll/mid-roll/post-roll, pop-ups, flashing banners, and overlay ads, performance enhancement by eliminating ad content to accelerate page load times and reduce data and battery consumption on mobile devices, security and privacy protection by blocking malware-infected ads (malvertising), preventing tracking by companies monitoring user behavior, and stopping access to malware-distributing sites, supports web browsers including chrome, firefox, edge, opera, and safari, as well as ios safari and android devices. Of those, ad blocking for display ads, video advertisements including youtube pre-roll/mid-roll/post-roll, pop-ups, flashing banners, and overlay ads and performance enhancement by eliminating ad content to accelerate page load times and reduce data and battery consumption on mobile devices are not what Simple Analytics is typically brought in for.
What can AdBlock Plus do that Simple Analytics cannot?
AdBlock Plus covers Ad blocking, Acceptable Ads, Custom filters, Social media blocking. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

AdBlock Plus: What does Adblock Plus block?

Adblock Plus blocks banner ads, pre-roll and mid-roll video ads on YouTube, pop-ups, sidebar ads, and most standard display formats. With Acceptable Ads disabled and EasyPrivacy enabled, it achieved a 100/100 score on AdBlock Tester in April 2026.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
AdBlock Plus: What browsers does Adblock Plus support?

Adblock Plus is available for Chrome, Edge, Firefox, Opera, Safari, and Yandex Browser.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
AdBlock Plus: Is there a premium version of Adblock Plus?

Yes. Adblock Plus Premium costs $40 annually or $4 per month and allows users to block cookie consent pop-ups, while the free version includes core ad blocking.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
AdBlock Plus: What is Acceptable Ads?

Acceptable Ads is an opt-in setting that allows advertising Adblock Plus deems unobtrusive to display on websites; it is disabled by default but can be toggled in Settings.

Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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