The world's most popular ad blocker
As of 30 August 2026, AdBlock Plus is free to use. AdBlock Plus is one of the most popular ad blocking browser extensions. Softwr lists it under Browser Extensions. AdBlock Plus is made by eyeo GmbH, launched in 2011, available on Browser extension.
Overview
AdBlock Plus is one of the most popular ad blocking browser extensions. It blocks annoying ads, disables tracking, and helps protect your privacy while browsing. The extension allows acceptable ads by default but can be configured to block all ads.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about AdBlock Plus.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
uBlock Origin: Free, open-source ad blocker with dynamic filtering and element picker; available for Firefox and Brave with full Manifest V2 features, while Chrome users get limited Lite version.
Brave Browser: Integrated ad blocker via Shields system built into the browser itself; supports three blocking modes with 75% reduced memory consumption as of January 2026.
Ghostery: Privacy-focused tracker and ad blocker that blocks ads and behavioral tracking; balances performance with privacy controls.
Pricing
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
Capabilities
Ad blocking
Acceptable Ads
Custom filters
Social media blocking
Chrome support
Available on chrome
Firefox support
Available on firefox
Edge support
Available on edge
Safari support
Available on safari
Opera support
Available on opera
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
Adblock Plus blocks banner ads, pre-roll and mid-roll video ads on YouTube, pop-ups, sidebar ads, and most standard display formats. With Acceptable Ads disabled and EasyPrivacy enabled, it achieved a 100/100 score on AdBlock Tester in April 2026.
SourceAdblock Plus is available for Chrome, Edge, Firefox, Opera, Safari, and Yandex Browser.
SourceYes. Adblock Plus Premium costs $40 annually or $4 per month and allows users to block cookie consent pop-ups, while the free version includes core ad blocking.
SourceAcceptable Ads is an opt-in setting that allows advertising Adblock Plus deems unobtrusive to display on websites; it is disabled by default but can be toggled in Settings.
Behind it
Timeline
Eyeo GmbH company formed by Wladimir Palant and Till Faida to manage Adblock Plus project and develop similar solutions
SourceKeep looking
Softwr does not host reviews and shows no star rating for AdBlock Plus, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
Dark mode for every website
Automatically save while you shop
