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Technology · head to head

Dashlane vs Google Optimize

Dashlane logo

Dashlane

Technology

Password management made easy for businesses

From
$4.99/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dashlane highest pricing among major password managers at $60/year with no monthly subscription option; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Dashlane covers Password manager, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Dashlane and Google Optimize actually diverge.

Attributes where Dashlane and Google Optimize differ
AttributeDashlaneGoogle Optimize
Starting price$4.99/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, Windows, macOS, iOS, Android, Browser ExtensionsWeb
CategoryTechnologyMarketing & Analytics
Founded20091998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dashlane

  • Password manager
  • Digital wallet
  • Dark web monitoring
  • VPN for WiFi protection
  • Two-factor authentication
  • Password generator
  • Secure sharing
  • Security dashboard

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Dashlane

  • Password managementnot Google Optimize
  • Identity protectionnot Google Optimize
  • Secure credential sharingnot Google Optimize
  • Compliance requirementsnot Google Optimize
  • VPN protectionnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Dashlane
  • Personalising page content for defined audience segmentsnot Dashlane
  • Redirect tests between alternative landing page URLsnot Dashlane

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dashlane

  • Highest pricing among major password managers at $60/year with no monthly subscription option
  • Restricted free tier with only 25 passwords on single device compared to Bitwarden's unlimited free tier
  • No traditional desktop application, users must rely on browser extension or mobile apps
  • Closed-source code prevents independent security verification unlike open-source competitors
  • Limited 2FA options supporting only authenticator apps, not biometric or SMS authentication

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Dashlane

$4.99/month
  • Premium$4.99/month
    • Secure vault
    • Password generation

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Dashlane if

  • You need password manager.
  • You work on Web, Windows, macOS, iOS, Android, Browser Extensions.
  • You also want digital wallet.
Dashlane review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Dashlane or Google Optimize better?
Neither clearly leads. Dashlane starts at $4.99/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dashlane or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $4.99/month for Dashlane and Free for Google Optimize.
Does Dashlane or Google Optimize run on more platforms?
Dashlane runs on Web, Windows, macOS, iOS, Android, Browser Extensions. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Dashlane starts at $4.99/month.
What is Dashlane best used for?
Dashlane is most often used for password management, identity protection, secure credential sharing, compliance requirements. Of those, password management and identity protection are not what Google Optimize is typically brought in for.
What can Dashlane do that Google Optimize cannot?
Dashlane covers Password manager, Digital wallet, Dark web monitoring, VPN for WiFi protection. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

Answered from the vendors’ own pages

Dashlane: What happened to Dashlane's free plan?

Dashlane discontinued its free plan in September 2025. The entry-level plan now starts at $4.99/month (billed annually) for Premium, or businesses can use a 30-day money-back guarantee to test the service.

Source
Dashlane: What platforms does Dashlane support?

Dashlane is available on Windows, macOS, iOS, Android, and Chromebook. Browser extensions work with Chrome, Firefox, Edge, Opera, and Brave. However, Dashlane no longer has a traditional desktop application.

Source
Dashlane: Does Dashlane support SSO integration?

Yes, Dashlane integrates with SAML 2.0 Identity Providers for SSO, plus SCIM for user provisioning and deprovisioning. However, the Safari browser extension does not support self-hosted SSO due to Apple limitations.

Source
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Related pages

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