Tractionvs
MyJohnDeere
MyJohnDeere: John Deere's cloud platform for managing farm equipment data, operations, and field management
Traction
Modern marketplace for farm equipment
As of 30 August 2026, Traction starts at $950/year. Traction is a digital marketplace and management platform for agricultural equipment, connecting buyers and sellers while providing dealers with tools for inven. Softwr lists it under Agriculture. Traction is made by Traction Inc, launched in 2019, available on Web, iOS, Android.
Overview
What Traction does
Traction is a digital marketplace and management platform for agricultural equipment, connecting buyers and sellers while providing dealers with tools for inventory management, pricing analytics, and lead generation.
What people use it for
- Equipment buying/selling
- Inventory management
- Market analysis
- Lead generation
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Traction.
- Limited to farm accounting and field data, less comprehensive than full farm management ERPs
- Integration capabilities are limited to John Deere and Climate FieldView platforms
Cross-shopped
What people choose instead of Traction
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- TractionvsFarmLogs
FarmLogs: Farm management software for field records, crop data, and agronomic decision-making
- TractionvsAAgriSync
AgriSync: Agriculture technology platform connecting equipment and data management for farm operations
Pricing
What Traction costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Basic
$950 /yr
- Farm accounting
- Field records
- Basic reporting
Plus
$1,950 /yr
- Farm accounting
- Field records
- Advanced reporting
- Multi-entity access
Pro
$3,950 /yr
- Farm accounting
- Field records
- Advanced reporting
- Multi-entity access
- Full integrations
Capabilities
Features
Equipment marketplace
Parts sourcing
Dealer management
Price analytics
Lead generation
DMS systems
Integration with DMS systems
Website builders
Integration with Website builders
CRM platforms
Integration with CRM platforms
SSL
SSL security feature
Verified dealers
Verified dealers security feature
Secure payments
Secure payments security feature
Cloud deployment
Supports cloud deployment
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Traction Ag integrate with John Deere equipment?
Yes. Traction Ag integrates with the John Deere Operations Center, allowing farmers to automatically pull in field data for application, tillage, seeding, and harvest records.
SourceWhat is the starting price for Traction Ag?
Traction Ag offers three pricing tiers: Basic starts at $950 per year, Plus costs $1,950 per year, and Pro costs $3,950 per year.
SourceDoes Traction Ag offer a free trial?
Yes. Traction Ag offers a 30-day free trial providing access to farm accounting, field operations, and agronomy features.
SourceWhat is the main difference between Traction Ag and other farm management software?
Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations to provide real-time financial analysis.
SourceCan Traction Ag manage multiple farms?
Yes. Traction Ag includes multi-entity access under one login, allowing farmers to manage multiple farms and see field profitability tracking across all operations.
SourceBehind it
Who makes Traction
- Company
- Traction Inc
- Based in
- Kansas City, MO
Timeline
Traction over time
- Funding2022-01-01$3m
Traction Ag raised $3 million in seed funding from Hageman Group, Allos Ventures, and Elevate Ventures
Source - Launch2021-01-01
Traction Ag software platform launched to market
Source - Founded2019-09-01
Traction Ag founded in Auburn, Indiana by Harley Schrieber, Scott Nusbaum, and Brian Stark
Source
Keep looking
Where to go from Traction
- Traction alternativesEvery product people weigh against it
- Traction pricingPlans, floors and what the tiers exclude
- Traction badgesWhich rules it meets, and the figure behind each
- All Agriculture softwareThe full category
- Best Agriculture softwareThe shortlist, and how it was cut
Best Agriculture software for
Compare Traction with
- MyJohnDeere
- AgriSync
- FarmLogs
- Bushel
- Indigo Agriculture
- Proagrica
- DTN Agriculture
- DJI Agriculture
- Farmers Business Network (FBN)
- DroneDeploy
- Farmbrite
- Davis Instruments WeatherLink
- DairyComp
- Toro Lynx Central Control
- Valley Irrigation
- Baseline Irrigation
- Galcon
- Farmbrite
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Pricing on request12 researched notesFarm record keeping, livestock and crop management for small and mid-sized operations
From $29/mo12 researched notes
Softwr does not host reviews and shows no star rating for Traction, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Traction
Traction alternatives
What people switch to, and what they give up
Traction pricing
Every tier, and where the cost actually lands
Compare Traction
Put it head to head with anything we hold
Traction badge
Its rating, and an embed for your own site
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