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Connecterra

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

As of 1 September 2026, Connecterra's pricing is not published; the vendor quotes on request. Connecterra started as a cow-collar company and abandoned the hardware. Softwr lists it under Agriculture. Connecterra is made by Connecterra B.V., available on Web, iOS, Android.

Overview

What Connecterra does

Connecterra is an Amsterdam data platform for dairy that pulls together feeding systems, milking equipment, sensor collars and herd records into one analysis layer. The current product set is Analytics, a Copilot that writes plain-language operational summaries, decision support that tracks the financial effect of a change, collaboration tools for sharing a farm view with advisors, and a data API for agribusiness customers. It reads from EZfeed, GEA DairyPlan, Lely and others rather than shipping its own sensors. The change that matters is the pivot. Connecterra originally sold Ida as an activity collar with software attached, competing directly with Allflex, Nedap and the parlour manufacturers. It dropped the hardware and repositioned as the layer above them, and in 2023 tied itself to Datamars, a livestock identification group. Commercially this makes Connecterra the option for a farm that has already bought collars and does not want to buy them again, and it makes the vendor dependent on the goodwill of the equipment makers whose data it reads. Buyers split three ways: individual dairies, nutritionists and vets who need a view across client farms, and agribusinesses buying API access to aggregated herd data. Billing is on average yearly herd size, with quoted pricing above roughly 5,000 cows and for enterprises, and advisors get a free referral tier covering up to three connected farms. Nothing is published as a number, which is the main friction in evaluating it.

What people use it for

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collars
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reporting
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picture

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Connecterra.

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

Cross-shopped

What people choose instead of Connecterra

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Connecterra costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Farmer

On request

  • Billed on average yearly herd size
  • Analytics, Copilot and decision support
  • No custom integration fee charged to farmers
  • Quoted individually above roughly 5,000 cows

Farm Advisor

On request

  • For nutritionists, vets and consultants
  • Multi-farm view across clients
  • Custom pricing for organisations with 10 or more staff

Referral

On request

  • Free advisor access to up to 3 connected farms
  • Intended as a route in for consultants

Enterprise

On request

  • Data API access
  • Aggregated herd data for agribusiness
  • Customised contract

Capabilities

Features

  • Analytics

    Cross-system dairy dashboards built from feeding, milking and sensor data already on the farm

  • Copilot

    Plain-language daily and weekly operational summaries generated from the farm data

  • Decision support

    Tracks the measured effect of a management change rather than only reporting the metric

  • Advisor collaboration

    Nutritionists and vets get a shared view of client farms, free for up to three

  • Data integration

    Connectors into EZfeed, GEA DairyPlan, Lely and other on-farm systems

  • Data API

    Enterprise access to aggregated and per-farm data for agribusiness customers

  • Emissions and sustainability reporting

    Herd-level footprint metrics for processors asking for them

  • Multi-farm benchmarking

    Comparison across a group of farms for advisors and integrators

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

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Softwr does not host reviews and shows no star rating for Connecterra, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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