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Agriculture · head to head

Farmers Business Network (FBN) vs Traction

Farmers Business Network (FBN) logo

Farmers Business Network (FBN)

Agriculture

Farmer-to-farmer network and marketplace

From
$700/year
Rated
-
Full reviewWebsite
Traction logo

Traction

Agriculture

Modern marketplace for farm equipment

From
$950/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Farmers Business Network (FBN) the Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.; Traction limited to farm accounting and field data, less comprehensive than full farm management ERPs
  • They diverge on capability: Farmers Business Network (FBN) covers Seed performance analytics, Traction covers Equipment marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Farmers Business Network (FBN) and Traction actually diverge.

Attributes where Farmers Business Network (FBN) and Traction differ
AttributeFarmers Business Network (FBN)Traction
Starting price$700/year$950/year
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, Mobile
Founded20142019

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Farmers Business Network (FBN)

  • Seed performance analytics
  • Input price transparency
  • Direct input purchasing
  • Yield analytics
  • Crop marketing tools
  • Farm financing
  • Agronomic insights
  • Farmer network access

Only in Traction

  • Equipment marketplace
  • Parts sourcing
  • Dealer management
  • Price analytics
  • Lead generation
  • DMS systems
  • Website builders
  • CRM platforms

Both cover

  • SSL
  • Cloud deployment
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Farmers Business Network (FBN)

  • Input purchasingnot Traction
  • Seed selectionnot Traction
  • Price comparisonnot Traction
  • Farm financingnot Traction
  • Market insightsnot Traction

Traction

  • Equipment buying/sellingnot Farmers Business Network (FBN)
  • Inventory managementnot Farmers Business Network (FBN)
  • Market analysisnot Farmers Business Network (FBN)
  • Lead generationnot Farmers Business Network (FBN)

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Farmers Business Network (FBN)

  • The Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.

Traction

  • Limited to farm accounting and field data, less comprehensive than full farm management ERPs
  • Integration capabilities are limited to John Deere and Climate FieldView platforms

Pricing, plan by plan

Farmers Business Network (FBN)

$700/year
  • FBN Membership$700/year
    • Access to FBN Analytics
    • Seed performance data
    • Chemical price transparency
  • FBN DirectFree
    • Transparent input pricing
    • Direct-to-farm delivery
    • Seed & crop protection

Traction

$950/year
  • Basic$950/year
    • Farm accounting
    • Field records
    • Basic reporting
  • Plus$1950/year
    • Farm accounting
    • Field records
    • Advanced reporting
  • Pro$3950/year
    • Farm accounting
    • Field records
    • Advanced reporting

Which should you pick?

Choose Farmers Business Network (FBN) if

  • You need seed performance analytics.
  • You work on Web, Ios, Android.
  • You also want input price transparency.
Farmers Business Network (FBN) review

Choose Traction if

  • You need equipment marketplace.
  • You work on Web, Mobile.
  • You also want parts sourcing.
Traction review

Questions people ask

Is Farmers Business Network (FBN) or Traction better?
Neither clearly leads. Farmers Business Network (FBN) starts at $700/year and Traction at $950/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Farmers Business Network (FBN) or Traction?
Farmers Business Network (FBN) starts at $700/year and Traction at $950/year.
Does Farmers Business Network (FBN) or Traction run on more platforms?
Farmers Business Network (FBN) runs on Web, Ios, Android. Traction runs on Web, Mobile.
What is Farmers Business Network (FBN) best used for?
Farmers Business Network (FBN) is most often used for input purchasing, seed selection, price comparison, farm financing. Of those, input purchasing and seed selection are not what Traction is typically brought in for.
What can Farmers Business Network (FBN) do that Traction cannot?
Farmers Business Network (FBN) covers Seed performance analytics, Input price transparency, Direct input purchasing, Yield analytics. Traction covers Equipment marketplace, Parts sourcing, Dealer management, Price analytics. Both handle SSL, Cloud deployment, Web support, Ios support.

Answered from the vendors’ own pages

Traction: Does Traction Ag integrate with John Deere equipment?

Yes. Traction Ag integrates with the John Deere Operations Center, allowing farmers to automatically pull in field data for application, tillage, seeding, and harvest records.

Source
Traction: What is the starting price for Traction Ag?

Traction Ag offers three pricing tiers: Basic starts at $950 per year, Plus costs $1,950 per year, and Pro costs $3,950 per year.

Source
Traction: Does Traction Ag offer a free trial?

Yes. Traction Ag offers a 30-day free trial providing access to farm accounting, field operations, and agronomy features.

Source
Traction: What is the main difference between Traction Ag and other farm management software?

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations to provide real-time financial analysis.

Source
Traction: Can Traction Ag manage multiple farms?

Yes. Traction Ag includes multi-entity access under one login, allowing farmers to manage multiple farms and see field profitability tracking across all operations.

Source
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