Research · head to head
Aurelius vs Zappi
Aurelius
Research
UX research repository for tagging notes, building insights and finding them again years later
- From
- $49/month
- Rated
- -
Zappi
Research
Automated consumer insights platform for testing advertising, product concepts and brand health
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Aurelius aurelius does not recruit participants or run unmoderated studies, so it is always a second tool alongside a testing or recruitment platform and never the whole research budget.; Zappi nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
- They diverge on capability: Aurelius covers Research repository, Zappi covers Validated study templates.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Aurelius and Zappi actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Research).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Aurelius
- Research repository
- Analysis board
- Tagging
- Insights and recommendations
- Transcription
- AI assist
- Automatic report builder
- Universal search
Only in Zappi
- Validated study templates
- Respondent panel access
- Normative benchmarks
- Creative testing
- Brand health tracking
- AI analysis over history
- Unlimited users
- Exports and integrations
What people use each for
The jobs each tool is most often brought in to do.
Aurelius
- A research team of three whose findings currently live in individual Miro boards and Google Docs that nobody outside the team can find six months laternot Zappi
- A product organisation that wants every designer and product manager to search past research without paying forty repository seatsnot Zappi
- A consultancy running discovery for multiple clients that needs tagged evidence kept separate per client but searchable internallynot Zappi
- A team preparing a repeat study who need to know what was already learned about the same problem two years ago before they recruit anyonenot Zappi
Zappi
- A beverage brand screening thirty flavour concepts before committing to two for consumer testingnot Aurelius
- A marketing team pre-testing three advertising edits in a day so a media booking deadline can be metnot Aurelius
- An insights function replacing repeated ad-hoc agency studies with a comparable, accumulating body of test resultsnot Aurelius
- A brand manager running continuous brand health tracking without negotiating a separate tracker contract each yearnot Aurelius
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Aurelius
- Aurelius does not recruit participants or run unmoderated studies, so it is always a second tool alongside a testing or recruitment platform and never the whole research budget.
- Integrations are thin, with Zapier, Jira and Slack rather than direct connections to the call recording and testing tools most teams already run, so getting material in often means manual upload.
- The tag vocabulary is only as good as the discipline applied to it, and repositories where several researchers invent overlapping tags become unsearchable within a year with no built-in governance to prevent it.
- Unlimited users is genuinely unlimited but permissions are basic below Enterprise, so a team that needs client-safe or stakeholder-only views has to buy the quoted tier for something that reads as a table-stakes control.
- It is a small independent vendor competing with much better funded repositories, which is a real procurement risk for an organisation storing years of research in it, and enterprise assurance material such as penetration test reports sits behind the top tier.
Zappi
- Nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
- Credits are prepaid against a forecast of the year ahead, which means a team that overestimates research volume ends the year having paid for studies it never ran.
- The template model that makes studies fast also constrains them; a research question that does not fit a validated instrument either gets forced into one or goes to an agency anyway.
- Normative benchmarks are strongest in fast-moving consumer goods categories where Zappi has depth, and thinner in business-to-business, financial services and niche categories, where the comparison numbers mean less.
- Because respondents come from Zappi-sourced panels, sample composition is a vendor decision rather than yours, and any team that needs a bespoke recruitment specification or a low-incidence audience will find the automated route unsuitable.
Pricing, plan by plan
Aurelius
$49/month- Professional$49/month
- Unlimited users
- Unlimited projects and storage
- Notes, tags and documents
- Premium$199/month
- Everything in Professional
- Recommendations
- Universal search across projects
- Enterprise$undefined/year
- Everything in Premium
- SSO with SAML 2.0
- IP allowlisting
Zappi
On request- Premium$undefined/year
- Platform subscription with unlimited users
- Access to all research solutions
- Credit bundle scoped to annual research volume
- Enterprise$undefined/year
- Platform subscription with unlimited users
- Multi-market and global organisation controls
- Connected insights across markets and brands
Which should you pick?
Choose Zappi if
- You need validated study templates.
- You also want respondent panel access.
Questions people ask
- Is Aurelius or Zappi better?
- Neither clearly leads. Aurelius starts at $49/month and Zappi at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Aurelius or Zappi?
- Aurelius starts at $49/month and Zappi at On request.
- Does Aurelius or Zappi run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Aurelius best used for?
- Aurelius is most often used for a research team of three whose findings currently live in individual miro boards and google docs that nobody outside the team can find six months later, a product organisation that wants every designer and product manager to search past research without paying forty repository seats, a consultancy running discovery for multiple clients that needs tagged evidence kept separate per client but searchable internally, a team preparing a repeat study who need to know what was already learned about the same problem two years ago before they recruit anyone. Of those, a research team of three whose findings currently live in individual miro boards and google docs that nobody outside the team can find six months later and a product organisation that wants every designer and product manager to search past research without paying forty repository seats are not what Zappi is typically brought in for.
- What can Aurelius do that Zappi cannot?
- Aurelius covers Research repository, Analysis board, Tagging, Insights and recommendations. Zappi covers Validated study templates, Respondent panel access, Normative benchmarks, Creative testing.
Answered from the vendors’ own pages
Aurelius: Does the price really include unlimited users?
Yes. Professional at 49 US dollars a month and Premium at 199, both billed yearly, both with unlimited users, projects and storage.
Zappi: Does Zappi publish prices?
No. It publishes the structure, a platform subscription plus credits plus optional services, but not the numbers.
Aurelius: Can I run usability tests in it?
No. Aurelius stores and analyses research; it does not recruit participants or host sessions. Pair it with a testing tool.
Zappi: How fast do results come back?
Automated tests typically return within hours to a day, which is the main reason teams choose it over a commissioned study.
Aurelius: What is the difference between Professional and Premium?
Premium adds universal cross-project search, collections, recommendations and Zapier. If your value comes from finding old research, Premium is the tier that delivers it.
Zappi: Do we still need an agency?
For standard concept, creative and brand tests, usually not. For bespoke methodologies and hard-to-reach audiences, yes.
Aurelius: Is there single sign-on?
Only on Enterprise, along with IP allowlisting, Jira and advanced permissions. Everything below is quoted separately.
Zappi: Is there a per-seat charge?
No. Both published tiers include unlimited users; the variable cost is research credits.
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