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Veterinary · head to head

AVImark vs VisionVPM

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
VisionVPM logo

VisionVPM

Veterinary

On-premise practice management for veterinary groups in Australia, New Zealand, the UK and Ireland

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; VisionVPM it needs a Windows server, a backup regime and someone responsible for both, so the true cost includes IT support that cloud competitors absorb into their subscription.
  • They diverge on capability: AVImark covers Medical records, VisionVPM covers Local database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AVImark and VisionVPM actually diverge.

Attributes where AVImark and VisionVPM differ
AttributeAVImarkVisionVPM

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Windows), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in VisionVPM

  • Local database
  • Large and mixed animal modules
  • Stock and wholesale ordering
  • Debtor and account management
  • Multi-site consolidation
  • Clinical reminders

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot VisionVPM
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot VisionVPM
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot VisionVPM
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot VisionVPM

VisionVPM

  • A rural mixed practice where internet connectivity is too unreliable to depend on a browser-only systemnot AVImark
  • A corporate group that requires clinical and financial data to remain on infrastructure it controlsnot AVImark
  • A farm-heavy practice needing herd recording and monthly account billing that companion-animal cloud systems handle poorlynot AVImark
  • An established VisionVPM site weighing an upgrade against the cost and disruption of migrating to a cloud systemnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

VisionVPM

  • It needs a Windows server, a backup regime and someone responsible for both, so the true cost includes IT support that cloud competitors absorb into their subscription.
  • Upgrades are scheduled events with downtime rather than transparent releases, which means version drift across a multi-site group and a coordination burden at each release.
  • Covetrus is steering customers towards its cloud product, so development effort is unlikely to favour VisionVPM long term and buyers should assume a migration eventually.
  • Remote and out-of-hours access requires a remote desktop or Citrix layer, which adds licensing, latency and another system to secure.
  • Ordering and prescription workflows are built around Covetrus as the supplier, so a practice buying from other wholesalers loses the automated parts and reverts to manual entry.

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

VisionVPM

On request
  • VisionVPM$undefined/year
    • Licence and annual support quoted per practice
    • Server hardware and Windows licences bought separately
    • Data migration quoted per site

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose VisionVPM if

  • You need local database.
  • You work on Windows.
  • You also want large and mixed animal modules.
VisionVPM review

Questions people ask

Is AVImark or VisionVPM better?
Neither clearly leads. AVImark starts at On request and VisionVPM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or VisionVPM?
AVImark starts at On request and VisionVPM at On request.
Does AVImark or VisionVPM run on more platforms?
Both run on Windows, so platform support will not decide this one for you.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what VisionVPM is typically brought in for.
What can AVImark do that VisionVPM cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. VisionVPM covers Local database, Large and mixed animal modules, Stock and wholesale ordering, Debtor and account management.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

VisionVPM: Can VisionVPM run in the cloud?

Only by hosting the Windows server yourself or through a partner and connecting over remote desktop. It is not a browser application and hosting it does not make it one.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

VisionVPM: Is VisionVPM still being developed?

It receives maintenance and compliance updates, but its owner sells a separate cloud product and directs new development there. Plan on a migration within the life of your next server.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

VisionVPM: Does it work outside Australasia and the UK?

It is sold and supported in Australia, New Zealand, the UK and Ireland. Tax handling and supplier integrations are built for those markets.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

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