Software · head to head
Viral Loops vs Awin
The short version
- Each has a real cost: Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum); Awin pricing not published, available by quote only
- They diverge on capability: Viral Loops covers Campaign templates, Awin covers Global publisher network.
Where they differ
Only the attributes on which Viral Loops and Awin actually diverge.
| Attribute | Viral Loops | Awin |
|---|---|---|
| Pricing model | subscription | quote |
| Platforms | Web | Web, Mobile |
| Founded | 2016 | 2000 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Viral Loops
- Campaign templates
- Milestone rewards
- Leaderboards
- Referral widgets
- Viral analytics
- Mailchimp
- Klaviyo
- HubSpot
Only in Awin
- Global publisher network
- Cross-device tracking
- Payment processing
- Compliance tools
- Publisher recruitment
- Magento
- WooCommerce
- BigCommerce
Both cover
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Viral Loops
- affiliate marketing managementnot Awin
- Workflow automationnot Awin
- Reportingnot Awin
Awin
- Affiliate network for content creators and publishersnot Viral Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Viral Loops
- Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
- Advanced features are only available on higher-tier plans, limiting smaller businesses
- Limited customization without technical development for highly branded campaigns
- Customer support response times may vary by region and time zone
Awin
- Pricing not published, available by quote only
- Commission structure and payment thresholds not disclosed
Pricing, plan by plan
Viral Loops
Free- FreeFree
- 1,000 participants
- All templates
- Basic features
Awin
FreeNo published plan breakdown. See the Awin review.
Which should you pick?
Choose Viral Loops if
- You need campaign templates.
- You want to start without paying.
- You also want milestone rewards.
Choose Awin if
- You need global publisher network.
- You want to start without paying.
- You work on Web, Mobile.
- You also want cross-device tracking.
Questions people ask
- Is Viral Loops or Awin better?
- Neither clearly leads. Viral Loops starts at Free and Awin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Viral Loops or Awin?
- Viral Loops starts at Free and Awin at Free.
- Does Viral Loops or Awin run on more platforms?
- Viral Loops runs on Web. Awin runs on Web, Mobile.
- Can I use Viral Loops for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Viral Loops best used for?
- Viral Loops is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Awin is typically brought in for.
- What can Viral Loops do that Awin cannot?
- Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Both handle Shopify, Web support.
Answered from the vendors’ own pages
Viral Loops: What does Viral Loops pricing start at?
Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.
SourceViral Loops: What types of campaigns can Viral Loops create?
Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.
SourceViral Loops: Does Viral Loops offer custom pricing?
Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.
SourceViral Loops: What happens to campaigns after I cancel Viral Loops?
Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.
SourceViral Loops: How quickly can I launch a campaign with Viral Loops?
Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.
SourceRelated pages
More on Viral Loops
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