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Veterinary · head to head

Covetrus Pulse vs Vetstoria

Covetrus Pulse logo

Covetrus Pulse

Veterinary

Veterinary operating system with pharmacy and client engagement

From
On request
Rated
-
Vetstoria logo

Vetstoria

Veterinary

Real-time online appointment booking that writes directly into the veterinary PIMS diary

From
£199/month
Rated
-

The short version

  • Each has a real cost: Covetrus Pulse ties clinical software to a supply and pharmacy relationship, which is a commercial dependency worth deciding on deliberately; Vetstoria it is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • They diverge on capability: Covetrus Pulse covers Practice management, Vetstoria covers Real-time PIMS write-back.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Covetrus Pulse and Vetstoria actually diverge.

Attributes where Covetrus Pulse and Vetstoria differ
AttributeCovetrus PulseVetstoria
Starting priceOn request£199/month
Pricing modelquotePer month by clinician band
PlatformsWeb, Cloud, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Covetrus Pulse

  • Practice management
  • Integrated prescription management
  • Client engagement

Only in Vetstoria

  • Real-time PIMS write-back
  • Appointment triage rules
  • Deposits and payments
  • Regional currency pricing
  • Multi-site rules
  • Client-facing booking page
  • Practice websites add-on

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Covetrus Pulse

  • Practices dispensing heavily that want prescriptions filled without leaving the systemnot Vetstoria
  • Groups wanting one platform across clinical, client and pharmacynot Vetstoria
  • Clinics moving off legacy on-premise systems such as AVImarknot Vetstoria

Vetstoria

  • An independent small animal practice losing bookings to out of hours calls that go to voicemailnot Covetrus Pulse
  • A three site group that needs different appointment types and clinician rules per branch but one client facing booking pagenot Covetrus Pulse
  • A practice with a high no show rate that wants a deposit taken at the point of bookingnot Covetrus Pulse
  • A practice on ezyVet or Provet Cloud that wants booking to write into the real diary rather than create a manual rekeying job for receptionnot Covetrus Pulse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Covetrus Pulse

  • Ties clinical software to a supply and pharmacy relationship, which is a commercial dependency worth deciding on deliberately
  • Quote-only pricing with no published rates
  • Covetrus also owns older systems, and roadmap attention across a portfolio is a fair question
  • Cloud-only, so consultations depend on clinic connectivity

Vetstoria

  • It is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • Pricing bands are set by number of practising clinicians and step up sharply, so a practice adding a fourth or eighth vet crosses a band boundary and takes a large percentage price rise for one hire.
  • In the United States the product is sold as PetDesk rather than Vetstoria, so American buyers comparing the two are often comparing the same underlying company against itself without realising it.
  • Value depends entirely on the depth of your PIMS integration, and the quality varies considerably between systems; on a weaker integration you lose the real time write back that is the entire reason to buy it.
  • Website plans carry one off setup fees running into the thousands of euros on top of a monthly fee, which turns an apparently modest booking subscription into a significant first year cost if you take the bundle.

Pricing, plan by plan

Covetrus Pulse

On request

No published plan breakdown. See the Covetrus Pulse review.

Vetstoria

£199/month
  • Small Team$199/month
    • Up to two practising clinicians
    • Real-time booking
    • Payments
  • Medium Team$299/month
    • Up to four practising clinicians
    • All Small Team features
  • Large Team$399/month
    • Up to seven practising clinicians
    • All Medium Team features
  • Custom$undefined/month
    • Groups and non-standard configurations
    • Advanced analytics
    • Quarterly business reviews

Which should you pick?

Choose Covetrus Pulse if

  • You need practice management.
  • You work on Web, Cloud, iOS, Android.
  • You also want integrated prescription management.

Choose Vetstoria if

  • You need real-time pims write-back.
  • You also want appointment triage rules.

Questions people ask

Is Covetrus Pulse or Vetstoria better?
Neither clearly leads. Covetrus Pulse starts at On request and Vetstoria at £199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Covetrus Pulse or Vetstoria?
Covetrus Pulse starts at On request and Vetstoria at £199/month.
Does Covetrus Pulse or Vetstoria run on more platforms?
Covetrus Pulse runs on Web, Cloud, iOS, Android. Vetstoria runs on Web.
What is Covetrus Pulse best used for?
Covetrus Pulse is most often used for practices dispensing heavily that want prescriptions filled without leaving the system, groups wanting one platform across clinical, client and pharmacy, clinics moving off legacy on-premise systems such as avimark. Of those, practices dispensing heavily that want prescriptions filled without leaving the system and groups wanting one platform across clinical, client and pharmacy are not what Vetstoria is typically brought in for.
What can Covetrus Pulse do that Vetstoria cannot?
Covetrus Pulse covers Practice management, Integrated prescription management, Client engagement. Vetstoria covers Real-time PIMS write-back, Appointment triage rules, Deposits and payments, Regional currency pricing. Both handle Analytics.

Answered from the vendors’ own pages

Covetrus Pulse: What does Covetrus Pulse cost?

Pricing is quoted per practice and not published.

Vetstoria: Does Vetstoria book directly into my PIMS?

Yes, that is the core function. Bookings write into the practice diary in real time rather than queuing as requests, where the PIMS integration supports it.

Covetrus Pulse: What makes it different?

Covetrus is an animal-health distributor and pharmacy, so prescription fulfilment and home delivery sit inside the same company rather than behind an integration.

Vetstoria: Who owns Vetstoria?

Petvisor, which also owns PetDesk, WhiskerCloud and Kontak, and which raised over 100 million dollars from Apax Digital in 2023. It is not owned by IDEXX; IDEXX is an integration partner.

Covetrus Pulse: Is the supply relationship a concern?

It is worth deciding deliberately. The convenience is real, and so is tying your clinical system to a distributor you also buy from.

Vetstoria: Is it available in the United States?

The same company serves the United States, but under the PetDesk brand rather than the Vetstoria name.

Vetstoria: Is there a setup fee?

Not for online booking. The optional website plans do carry substantial one-off setup fees.

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