E-Commerce · head to head
Square for Retail vs Toast

Square for Retail
E-Commerce
Integrated point of sale and retail management
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Square for Retail limited customer support with primarily email and online forums, slow response times for urgent issues; Toast starter tier lacks advanced features; most capabilities require paid plans above $69/month
- They diverge on capability: Square for Retail covers Contactless payments, Toast covers Point of sale.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Square for Retail and Toast actually diverge.
| Attribute | Square for Retail | Toast |
|---|---|---|
| Platforms | iOS, API | Web, iOS, Android, Tablets, Web browsers |
| Founded | 2009 | 2011 |
Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (E-Commerce).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Square for Retail
- Contactless payments
- Employee management
- Customer profiles
- Sales analytics
- Receipt printing
- Integration with Square Online
- Reporting tools
Only in Toast
- Point of sale
- Order management
- Kitchen display system
- Employee scheduling
- Customer management
- Analytics & reporting
- Delivery integration
Both cover
- Inventory tracking
What people use each for
The jobs each tool is most often brought in to do.
Square for Retail
- Retail point-of-sale systemsnot Toast
- Online store payment processingnot Toast
- Appointment and booking schedulingnot Toast
- Phone and field payment collectionnot Toast
Toast
No use cases recorded yet. See the Toast review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Square for Retail
- Limited customer support with primarily email and online forums, slow response times for urgent issues
- Internet connectivity required for normal operations; weak signal impacts transaction processing and experience
- Restricted to Square's payment processing with higher transaction fees compared to some competitors
- Limited to iOS devices and Square's proprietary hardware, excluding Android or third-party devices
- Limited advanced retail capabilities and deeper third-party integrations compared to enterprise POS systems
Toast
- Starter tier lacks advanced features; most capabilities require paid plans above $69/month
- No free tier for advanced features like employee scheduling, inventory, or loyalty programs
- Setup and training time required for complex multi-location deployments
- Payment processing tied to Toast ecosystem; limited flexibility for alternative payment processors
- Hardware costs can be substantial for full-featured setups with multiple terminals and kitchen displays
Pricing, plan by plan
Square for Retail
Free- FreeFree
- Payment processing at 2.6% + 15 cents
- Basic inventory management
- Invoicing
- Plus$49/month
- In-person: 2.5% + 15 cents
- Online: 2.9% + 30 cents
- Product exchanges
- Premium$149/month
- In-person: 2.4% + 15 cents
- Online: 2.9% + 30 cents
- Advanced features
Toast
Free- Starter KitFree
- Cloud-based POS
- Payment processing
- 1-2 terminals
- Point of Sale$69/month
- Custom hardware configurations
- Advanced reporting
- Core POS features
Which should you pick?
Choose Square for Retail if
- You need contactless payments.
- You want to start without paying.
- You work on iOS, API.
- You also want employee management.
Choose Toast if
- You need point of sale.
- You want to start without paying.
- You work on Web, iOS, Android, Tablets, Web browsers.
- You also want order management.
Questions people ask
- Is Square for Retail or Toast better?
- Neither clearly leads. Square for Retail starts at Free and Toast at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Square for Retail or Toast?
- Square for Retail starts at Free and Toast at Free.
- Does Square for Retail or Toast run on more platforms?
- Square for Retail runs on iOS, API. Toast runs on Web, iOS, Android, Tablets, Web browsers.
- Can I use Square for Retail for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Square for Retail best used for?
- Square for Retail is most often used for retail point-of-sale systems, online store payment processing, appointment and booking scheduling, phone and field payment collection. Of those, retail point-of-sale systems and online store payment processing are not what Toast is typically brought in for.
- What can Square for Retail do that Toast cannot?
- Square for Retail covers Contactless payments, Employee management, Customer profiles, Sales analytics. Toast covers Point of sale, Order management, Kitchen display system, Employee scheduling. Both handle Inventory tracking.
Answered from the vendors’ own pages
Square for Retail: Does Square for Retail have a free tier?
Yes, Square for Retail's free tier includes payment processing at 2.6% plus 15 cents per transaction, basic inventory, invoicing, online shop, and booking tools with no monthly subscription fee.
SourceToast: What is the cost of Toast POS?
Toast offers a free Starter Kit tier for one or two terminals with POS and payment processing at no upfront cost, though costs are built into payment processing rates. Paid plans start at $69/month for the Point of Sale plan, with Custom tier available via quote for advanced features.
SourceSquare for Retail: What are the transaction fees across Square's pricing tiers?
Free tier: 2.6% + 15 cents. Plus tier ($49/month): 2.5% + 15 cents in-person, 2.9% + 30 cents online. Premium tier ($149/month): 2.4% + 15 cents in-person, 2.9% + 30 cents online.
SourceToast: Does Toast include online ordering?
Yes. Toast offers online ordering capabilities where customers can order via QR code while seated (Order & Pay) or through standalone online ordering integrated with the POS for kitchen automation.
SourceSquare for Retail: What devices can run Square for Retail?
Square for Retail runs on iOS devices (iPad and iPhone) using Square's proprietary hardware or compatible mobile devices, and requires integration with Square's payment processing.
SourceToast: Does Toast offer drive-through capabilities?
Yes. In April 2026, Toast launched a drive-thru product supporting voice ordering through integrations, allowing restaurants to automate drive-through workflows.
SourceSquare for Retail: Can I use Square for Retail offline?
Square for Retail depends on an internet connection for optimal functionality. Offline functionality is limited, and high-traffic operations may require recharging or connection verification.
SourceSquare for Retail: Does Square for Retail support third-party integrations?
Yes, Square offers integrations through its App Marketplace and provides APIs for custom development including payments, inventory, orders, customers, loyalty, and webhooks.
SourceRelated pages
More on Square for Retail
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