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Research · head to head

Marvin vs Suzy

Marvin logo

Marvin

Research

Qualitative research repository with AI notetaking, and an MCP server you can query from Claude

From
Free
Rated
-
Full reviewWebsite
Suzy logo

Suzy

Research

Enterprise consumer insights on an owned US panel, resold elsewhere through Cint

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Marvin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Marvin transcription is inconsistent, with missing punctuation and specifically poor Portuguese accuracy reported, so non-English research teams spend the time cleaning up that the licence was meant to save.; Suzy the proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
  • They diverge on capability: Marvin covers AI Notetaker, Suzy covers Suzy Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Marvin and Suzy actually diverge.

Attributes where Marvin and Suzy differ
AttributeMarvinSuzy
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, iOS, Android

Identical on both: pricing model (quote), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marvin

  • AI Notetaker
  • AI Moderated Interviewer
  • Ask AI
  • Deep Research
  • Thematic and emotion analysis
  • Clips and highlight reels
  • Virtual observation room
  • MCP server and API

Only in Suzy

  • Suzy Insights
  • Suzy Live
  • Suzy Audiences
  • Suzy Speaks
  • Video open ends
  • Advanced methods
  • Data Explorer
  • AI Decision Engine

What people use each for

The jobs each tool is most often brought in to do.

Marvin

  • A two-person research team that needs interviews transcribed, tagged and searchable without hiring an analyst or buying an enterprise repository.not Suzy
  • A product organisation where findings are never read, wanting product managers to query past research from Claude or ChatGPT instead of logging into a research tool.not Suzy
  • A team running discovery at volume that wants an AI moderator to conduct unmoderated interviews overnight and have them analysed by morning.not Suzy
  • A researcher who needs to send stakeholders a highlight reel of customer quotes rather than a slide deck summarising them.not Suzy

Suzy

  • A US consumer packaged goods brand that needs concept testing back the same day because a packaging decision is due at the end of the week.not Marvin
  • An insights department running an always-on brand tracker on a US audience without re-commissioning fieldwork every wave.not Marvin
  • A team that wants quant screening followed immediately by moderated qual with the same respondents, rather than two vendors and two timelines.not Marvin
  • A product team testing claims and price sensitivity with MaxDiff and conjoint on a panel they can go back to repeatedly.not Marvin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marvin

  • Transcription is inconsistent, with missing punctuation and specifically poor Portuguese accuracy reported, so non-English research teams spend the time cleaning up that the licence was meant to save.
  • Speaker diarisation errors attribute moderator speech to the participant, and a misattributed quote propagates into themes and into the insight report you show stakeholders, which is a research credibility risk rather than a cosmetic bug.
  • SSO, EU or US data residency, PII redaction and a HIPAA BAA are bundled into a paid Compliance add-on available only from Pro upwards, so the headline Pro quote is never the real price for a regulated or European buyer.
  • Starter includes only two full seats, so a four-researcher team is forced to Pro on seat count alone, and the three-way split between full, collaborator and viewer seats makes cost modelling awkward when no paid tier is priced publicly.
  • Every paid tier is sales-gated with annual commitment typically required, so there is no monthly paid trial and no published seat cost to budget against before entering a sales cycle.
  • Integration coverage has gaps, with no Intercom connector despite repeated requests from teams wanting support conversations in the same repository, and reviewers describe the tags versus labels distinction in the interface as confusing.

Suzy

  • The proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
  • Customers have asked Suzy to build proprietary panels with native speakers in Germany, France, Japan, India and Brazil, which confirms those do not exist today; multi-market brands need a second vendor and lose the single-source comparison.
  • Reviewers report the panel skews female and millennial and falls short on Gen Z, male and various ethnic segments, and that niche or B2B audiences are hard to reach, so quota fills can be slow or impossible.
  • Reviewers also raise data trust concerns about respondent sourcing and vetting, including one naming bot responses and acquiescence bias, which is the standing risk of any single owned opt-in panel with repeat respondents.
  • Pricing is a sales-led annual commitment reported to run around $88,000 a year at the median with onboarding fees and per-seat charges on top, with no trial, no self-serve and no pay-per-response option, so there is no cheap way to validate fit.
  • Credits are pre-committed monthly against forecast activity with no published overage rate, so under-use is wasted spend and a busy quarter triggers an unbudgeted purchase.
  • Integrations are genuinely thin: there is no public integrations page and no public API documentation, and the only confirmed external data relationship is Cint, so expect to move data by export.

Pricing, plan by plan

Marvin

Free
  • FreeFree
    • 2 full seats and 3 collaborator seats
    • 5 file uploads per month
    • AI notetaking and transcription
  • Starter$undefined/year
    • 2 full seats, 10 collaborator seats, 50 viewer seats
    • Unlimited uploads
    • Thematic analysis
  • Pro$undefined/year
    • 5 full seats, 15 collaborator seats, 100 viewer seats
    • Agentic Ask AI and Deep Research
    • Marvin MCP server and API
  • Enterprise$undefined/year
    • 5 full seats, 15 collaborator seats, unlimited viewer seats
    • Salesforce integration included
    • Dedicated support

Suzy

On request
  • Suzy$undefined/year
    • Annual subscription with pre-committed monthly research credits
    • Credit volume set against forecast study activity
    • Onboarding fees and per-seat charges quoted separately

Which should you pick?

Choose Marvin if

  • You need ai notetaker.
  • You want to start without paying.
  • You also want ai moderated interviewer.
Marvin review

Choose Suzy if

  • You need suzy insights.
  • You work on Web, iOS, Android.
  • You also want suzy live.
Suzy review

Questions people ask

Is Marvin or Suzy better?
Neither clearly leads. Marvin starts at Free and Suzy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marvin or Suzy?
Marvin has a free tier; the other does not. Paid plans start at Free for Marvin and On request for Suzy.
Does Marvin or Suzy run on more platforms?
Marvin runs on Web. Suzy runs on Web, iOS, Android.
Can I use Marvin for free?
Yes. Marvin has a free tier, so you can try it without paying. Suzy starts at On request.
What is Marvin best used for?
Marvin is most often used for a two-person research team that needs interviews transcribed, tagged and searchable without hiring an analyst or buying an enterprise repository., a product organisation where findings are never read, wanting product managers to query past research from claude or chatgpt instead of logging into a research tool., a team running discovery at volume that wants an ai moderator to conduct unmoderated interviews overnight and have them analysed by morning., a researcher who needs to send stakeholders a highlight reel of customer quotes rather than a slide deck summarising them.. Of those, a two-person research team that needs interviews transcribed, tagged and searchable without hiring an analyst or buying an enterprise repository. and a product organisation where findings are never read, wanting product managers to query past research from claude or chatgpt instead of logging into a research tool. are not what Suzy is typically brought in for.
What can Marvin do that Suzy cannot?
Marvin covers AI Notetaker, AI Moderated Interviewer, Ask AI, Deep Research. Suzy covers Suzy Insights, Suzy Live, Suzy Audiences, Suzy Speaks.

Answered from the vendors’ own pages

Marvin: Is there a genuinely free plan?

Yes. Two full seats, three collaborator seats and five file uploads a month at no cost. It is enough to evaluate the analysis quality on real interviews.

Suzy: Is the panel global?

No. Crowdtap, the owned panel, is US only. International studies run on Cint supply, which you could contract for directly.

Marvin: What does Pro cost?

Not published. Only the Free tier carries a price. Starter, Pro and Enterprise are all quoted.

Suzy: What does it cost?

Nothing is published. Third-party analysis puts the median contract around $88,000 a year with a range roughly $34,000 to $187,500, plus onboarding and per-seat fees.

Marvin: Can I get SSO and EU data residency?

Yes, but as a separately priced Compliance add-on from Pro upwards, not included in any base tier. Price it into the quote from the start.

Suzy: Is there an API?

Nothing public. Suzy publishes no API documentation and no named connectors beyond Cint. Verify any integration requirement in the sales call before committing.

Marvin: What is the MCP server for?

It lets Claude, ChatGPT or Copilot query your research repository directly with cited answers, so stakeholders get findings without opening Marvin.

Suzy: What changed in April 2026?

Suzy repositioned as an AI Decision Engine with Intelligence and Impact modules, while headcount fell from about 230 to 186. Ask how the roadmap is now split between that and the classic survey and qual products.

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