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Research · head to head

Labguru vs Suzy

Labguru logo

Labguru

Research

Electronic lab notebook, LIMS and inventory in one system, now sold under the Cenevo group

From
On request
Rated
-
Full reviewWebsite
Suzy logo

Suzy

Research

Enterprise consumer insights on an owned US panel, resold elsewhere through Cint

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Labguru ownership changed twice in short order, to Battery Ventures in 2024 and then into the Cenevo brand with Titian Software in 2025, so the medium-term roadmap is a group strategy decision rather than a product one and buyers should ask directly what happens to the notebook.; Suzy the proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
  • They diverge on capability: Labguru covers Combined ELN and LIMS, Suzy covers Suzy Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Labguru and Suzy actually diverge.

Attributes where Labguru and Suzy differ
AttributeLabguruSuzy
PlatformsWeb, iOS, Android, On-premiseWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Labguru

  • Combined ELN and LIMS
  • Validated cloud hosting
  • Inventory and stock
  • Chemistry module
  • Equipment management
  • Electronic batch records
  • Label Wizard
  • API and developer tools

Only in Suzy

  • Suzy Insights
  • Suzy Live
  • Suzy Audiences
  • Suzy Speaks
  • Video open ends
  • Advanced methods
  • Data Explorer
  • AI Decision Engine

What people use each for

The jobs each tool is most often brought in to do.

Labguru

  • A biotech that wants experiment records and sample inventory in one system instead of paying for an ELN and a LIMS separatelynot Suzy
  • A chemistry group needing structure registration attached to the experiment rather than in a standalone databasenot Suzy
  • A contract research organisation that must show sample traceability from receipt to reported result during a client auditnot Suzy
  • An academic institute standardising dozens of small labs off shared spreadsheets and paper notebooks onto one searchable recordnot Suzy

Suzy

  • A US consumer packaged goods brand that needs concept testing back the same day because a packaging decision is due at the end of the week.not Labguru
  • An insights department running an always-on brand tracker on a US audience without re-commissioning fieldwork every wave.not Labguru
  • A team that wants quant screening followed immediately by moderated qual with the same respondents, rather than two vendors and two timelines.not Labguru
  • A product team testing claims and price sensitivity with MaxDiff and conjoint on a panel they can go back to repeatedly.not Labguru

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Labguru

  • Ownership changed twice in short order, to Battery Ventures in 2024 and then into the Cenevo brand with Titian Software in 2025, so the medium-term roadmap is a group strategy decision rather than a product one and buyers should ask directly what happens to the notebook.
  • The validated GxP hosting option is a separate commercial line, not a configuration setting, so a lab that discovers mid-project that it needs a validated instance faces a new contract and a new price rather than an upgrade.
  • Being both an ELN and a LIMS means it is shallower than dedicated tools in each role; high-throughput sample management and deep bioinformatics workflows both hit limits that a specialist would not.
  • No pricing is published at all, and modules such as chemistry, batch records and equipment are quoted on top, so the real annual figure only appears after a sales process.
  • Validation, SOPs and periodic revalidation after vendor releases are the customer obligation on a regulated instance, and cloud release cadence means that revalidation is a recurring internal cost that never appears on the vendor quote.

Suzy

  • The proprietary Crowdtap panel is US only at around a million consumers with roughly 50,000 verified active monthly, and everything international is resold Cint supply, so the speed and verification argument that justifies the price applies to one market.
  • Customers have asked Suzy to build proprietary panels with native speakers in Germany, France, Japan, India and Brazil, which confirms those do not exist today; multi-market brands need a second vendor and lose the single-source comparison.
  • Reviewers report the panel skews female and millennial and falls short on Gen Z, male and various ethnic segments, and that niche or B2B audiences are hard to reach, so quota fills can be slow or impossible.
  • Reviewers also raise data trust concerns about respondent sourcing and vetting, including one naming bot responses and acquiescence bias, which is the standing risk of any single owned opt-in panel with repeat respondents.
  • Pricing is a sales-led annual commitment reported to run around $88,000 a year at the median with onboarding fees and per-seat charges on top, with no trial, no self-serve and no pay-per-response option, so there is no cheap way to validate fit.
  • Credits are pre-committed monthly against forecast activity with no published overage rate, so under-use is wasted spend and a busy quarter triggers an unbudgeted purchase.
  • Integrations are genuinely thin: there is no public integrations page and no public API documentation, and the only confirmed external data relationship is Cint, so expect to move data by export.

Pricing, plan by plan

Labguru

On request
  • Labguru$undefined/year
    • Priced per user per year on quotation with volume tiers
    • ELN, LIMS and inventory in the base platform
    • Chemistry, batch records and equipment modules quoted separately

Suzy

On request
  • Suzy$undefined/year
    • Annual subscription with pre-committed monthly research credits
    • Credit volume set against forecast study activity
    • Onboarding fees and per-seat charges quoted separately

Which should you pick?

Choose Labguru if

  • You need combined eln and lims.
  • You work on Web, iOS, Android, On-premise.
  • You also want validated cloud hosting.
Labguru review

Choose Suzy if

  • You need suzy insights.
  • You work on Web, iOS, Android.
  • You also want suzy live.
Suzy review

Questions people ask

Is Labguru or Suzy better?
Neither clearly leads. Labguru starts at On request and Suzy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Labguru or Suzy?
Labguru starts at On request and Suzy at On request.
Does Labguru or Suzy run on more platforms?
Labguru runs on Web, iOS, Android, On-premise. Suzy runs on Web, iOS, Android.
What is Labguru best used for?
Labguru is most often used for a biotech that wants experiment records and sample inventory in one system instead of paying for an eln and a lims separately, a chemistry group needing structure registration attached to the experiment rather than in a standalone database, a contract research organisation that must show sample traceability from receipt to reported result during a client audit, an academic institute standardising dozens of small labs off shared spreadsheets and paper notebooks onto one searchable record. Of those, a biotech that wants experiment records and sample inventory in one system instead of paying for an eln and a lims separately and a chemistry group needing structure registration attached to the experiment rather than in a standalone database are not what Suzy is typically brought in for.
What can Labguru do that Suzy cannot?
Labguru covers Combined ELN and LIMS, Validated cloud hosting, Inventory and stock, Chemistry module. Suzy covers Suzy Insights, Suzy Live, Suzy Audiences, Suzy Speaks.

Answered from the vendors’ own pages

Labguru: Who owns Labguru now?

Battery Ventures acquired it in April 2024. Since July 2025 it operates under the Cenevo brand following a merger with Titian Software.

Suzy: Is the panel global?

No. Crowdtap, the owned panel, is US only. International studies run on Cint supply, which you could contract for directly.

Labguru: Is it an ELN or a LIMS?

Both, in one product. That is the main reason labs choose it, and also why it is shallower than a specialist in each role.

Suzy: What does it cost?

Nothing is published. Third-party analysis puts the median contract around $88,000 a year with a range roughly $34,000 to $187,500, plus onboarding and per-seat fees.

Labguru: Does it support GxP work?

Yes, through a separately contracted validated cloud instance. Validation for your intended use remains your responsibility.

Suzy: Is there an API?

Nothing public. Suzy publishes no API documentation and no named connectors beyond Cint. Verify any integration requirement in the sales call before committing.

Labguru: Is pricing published?

No. It is quoted per user per year, with modules and validated hosting priced on top.

Suzy: What changed in April 2026?

Suzy repositioned as an AI Decision Engine with Intelligence and Impact modules, while headcount fell from about 230 to 186. Ask how the roadmap is now split between that and the classic survey and qual products.

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