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SpyFu vs Majestic

SpyFu logo

SpyFu

Software

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite
Majestic logo

Majestic

Software

Backlink analysis and link intelligence platform for SEO

From
$41.67/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.; Majestic pricing is based on consumable analysis units, so heavy usage can exhaust a plan's allowance before the month ends.
  • They diverge on capability: SpyFu covers Competitor Keyword Research, Majestic covers Trust Flow & Citation Flow.

Where they differ

Only the attributes on which SpyFu and Majestic actually diverge.

Attributes where SpyFu and Majestic differ
AttributeSpyFuMajestic
Starting price$29/month$41.67/month
Founded20052004

Identical on both: pricing model (subscription), free tier (No), platforms (web, api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting

Only in Majestic

  • Trust Flow & Citation Flow
  • Site Explorer
  • Fresh & Historic Index
  • Bulk Backlink Checker
  • Author Explorer
  • Link Graph

Both cover

  • API Access

What people use each for

The jobs each tool is most often brought in to do.

SpyFu

  • Researching a competitor's paid search strategynot Majestic
  • Finding organic keyword gapsnot Majestic
  • Tracking weekly keyword rank changesnot Majestic
  • Building white-label SEO/PPC reports for clientsnot Majestic

Majestic

  • Auditing a site's backlink profile before an SEO campaignnot SpyFu
  • Comparing link profiles between competitor domainsnot SpyFu
  • Bulk-checking backlinks across many URLs at oncenot SpyFu
  • Finding link-building opportunities via the link graphnot SpyFu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Majestic

  • Pricing is based on consumable analysis units, so heavy usage can exhaust a plan's allowance before the month ends.
  • Lite plan excludes the Historic Index and raw data exports, which are common needs for deeper backlink audits.
  • API access requires the most expensive plan, unlike some competitors that bundle limited API calls into mid-tier plans.
  • The 7-day money-back guarantee is limited to first-time subscribers on Lite and Pro plans only.

Pricing, plan by plan

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Majestic

$41.67/month
  • Lite$41.67/month
    • 1 user
    • 1 million analysis units
    • Fresh Index, Site Explorer
  • Pro$83.33/month
    • 1 user
    • 20 million analysis units
    • Historic Index, Index Merger
  • API$333.33/month
    • 5 users
    • 100 million analysis units
    • Full API access

Which should you pick?

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Choose Majestic if

  • You need trust flow & citation flow.
  • You work on web, api.
  • You also want site explorer.
Majestic review

Questions people ask

Is SpyFu or Majestic better?
Neither clearly leads. SpyFu starts at $29/month and Majestic at $41.67/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SpyFu or Majestic?
SpyFu starts at $29/month and Majestic at $41.67/month.
Does SpyFu or Majestic run on more platforms?
Both run on web, api, so platform support will not decide this one for you.
What is SpyFu best used for?
SpyFu is most often used for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. Of those, researching a competitor's paid search strategy and finding organic keyword gaps are not what Majestic is typically brought in for.
What can SpyFu do that Majestic cannot?
SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis. Majestic covers Trust Flow & Citation Flow, Site Explorer, Fresh & Historic Index, Bulk Backlink Checker. Both handle API Access.

Answered from the vendors’ own pages

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
Majestic: What payment options does Majestic support?

Majestic supports payment by Credit Card, Debit Card, and PayPal for recurring monthly and annual subscription plans.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
Majestic: Does Majestic offer a money-back guarantee?

Lite and Pro plans include a 7-day money-back guarantee for new customers purchasing their first ever subscription plan.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
Majestic: How do I cancel my Majestic subscription?

PayPal users manage cancellation through their PayPal account, while monthly credit card subscribers can cancel via the My Subscriptions page in their account.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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