Softwr

E-Commerce · head to head

Shopware vs Wish

Shopware logo

Shopware

E-Commerce

Explore the open-source commerce platform, backed by our global community

From
Free
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shopware rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Shopware and Wish actually diverge.

Attributes where Shopware and Wish differ
AttributeShopwareWish
Pricing modelopen-sourceFree to browse and use; pay per order
PlatformsWebiOS, Android, Web

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopware

Nothing recorded that Wish does not also cover.

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Shopware

  • Managing unlimited sales channels across online, POS, marketplacesnot Wish
  • Setting customer-specific pricing for B2B customersnot Wish
  • Automating complex workflows with Flow Builder without codingnot Wish
  • Segmenting customers automatically with behavioral tagsnot Wish
  • Managing multi-language, multi-currency, multi-tax for global expansionnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Shopware
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Shopware
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Shopware
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Shopware

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopware

  • Rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions
  • Beyond, the top tier with digital sales rooms, multi-inventory and customer-specific pricing, is custom priced and requires contacting sales
  • The Shopware Intelligence+ AI add-on is billed separately at 29 euro per month on Community Edition or 19 euro per month on paid tiers, on top of the plan price

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Shopware

Free
  • Community EditionFree
    • free open-source platform
    • global developer community access
    • Shopware Intelligence+ add-on at 29/month
  • Rise$600/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Evolve$2400/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Beyond$null/custom
    • custom pricing
    • contact sales required

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Shopware if

  • You want to start without paying.
Shopware review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Shopware or Wish better?
Neither clearly leads. Shopware starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopware or Wish?
Shopware starts at Free and Wish at Free.
Does Shopware or Wish run on more platforms?
Shopware runs on Web. Wish runs on iOS, Android, Web.
Can I use Shopware for free?
Both have a free tier, so you can try either at no cost before committing.
What is Shopware best used for?
Shopware is most often used for managing unlimited sales channels across online, pos, marketplaces, setting customer-specific pricing for b2b customers, automating complex workflows with flow builder without coding, segmenting customers automatically with behavioral tags. Of those, managing unlimited sales channels across online, pos, marketplaces and setting customer-specific pricing for b2b customers are not what Wish is typically brought in for.
What can Shopware do that Wish cannot?
Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Shopware: How much does Shopware cost?

Shopware offers Community Edition free (open-source), Rise at 600/month, Evolve at 2,400/month (all in EUR), and Beyond at custom pricing requiring sales contact.

Source
Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Shopware: What is the difference between Shopware Community and Rise editions?

Shopware Community Edition is a free open-source platform with global developer community access. Rise is a subscription tier starting at 600/month (EUR) with included features and support.

Source
Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Shopware: What add-on services does Shopware offer?

Shopware offers Shopware Intelligence+ at 29/month (Community Edition) or 19/month (Rise, Evolve, and Beyond tiers). Shopware Nexus is in a free introductory phase through September 1, 2026.

Source
Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

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