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Email Marketing · head to head

Sendy vs ToolJet

Sendy logo

Sendy

Email Marketing

Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account

From
$69/one-time
Rated
-
Full reviewWebsite
ToolJet logo

ToolJet

No-Code

Open-source low-code platform for building internal tools and business apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ToolJet has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sendy free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.; ToolJet free and Pro tiers cap end users at 50, which may be too low for apps needing broad internal distribution.
  • They diverge on capability: Sendy covers One-time licence, ToolJet covers Drag-and-drop app builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Sendy and ToolJet actually diverge.

Attributes where Sendy and ToolJet differ
AttributeSendyToolJet
Starting price$69/one-timeFree
Pricing modelOne-time purchasefreemium
Free tierNoYes
PlatformsWeb, Linuxweb, api, linux, windows, mac
CategoryEmail MarketingNo-Code

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sendy

  • One-time licence
  • Amazon SES delivery
  • Multiple brands
  • Autoresponders
  • Segmentation
  • Bounce and complaint handling
  • Reporting
  • Client access

Only in ToolJet

  • Drag-and-drop app builder
  • AI-assisted generation
  • Database and API connectors
  • Self-hosted and air-gapped deployment
  • Multi-instance deployments
  • Dedicated support manager

What people use each for

The jobs each tool is most often brought in to do.

Sendy

  • A publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after monthnot ToolJet
  • An agency managing newsletters for several clients who each get their own brand and login under one licencenot ToolJet
  • A business that must keep subscriber data on its own infrastructure for privacy or contractual reasonsnot ToolJet
  • A developer wiring signups from a custom application into a mailing list without paying platform API feesnot ToolJet

ToolJet

  • Building internal admin dashboards and appsnot Sendy
  • Self-hosted or air-gapped internal tool deploymentnot Sendy
  • AI-assisted rapid app prototypingnot Sendy
  • Connecting multiple data sources into one appnot Sendy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sendy

  • Free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • Deliverability becomes entirely your problem: SES gives you a raw sending pipe and no warm-up guidance, reputation dashboards or deliverability consultants when a campaign starts landing in spam.
  • Amazon SES requires production access approval and will suspend accounts on high bounce or complaint rates, which can take a list offline mid-campaign with little warning.
  • The template editor and design tooling are basic next to Mailchimp or Klaviyo, so anything visually ambitious means hand-written HTML email.
  • You own the server: PHP upgrades, database backups and patching are yours, and an unmaintained Sendy install holding a subscriber list is a data breach waiting to happen.

ToolJet

  • Free and Pro tiers cap end users at 50, which may be too low for apps needing broad internal distribution.
  • Enterprise pricing starts at a steep $3,000/month, a large jump from the $199/month Team plan.
  • AI credits reset monthly and do not roll over, penalizing uneven month-to-month usage.
  • Smaller integration and community ecosystem than more established players like Retool.

Pricing, plan by plan

Sendy

$69/one-time
  • Sendy licence$69/one-time
    • One-time purchase, no subscription
    • Free updates only up to the next major version
    • Unlimited lists, subscribers and campaigns
  • AI Assistant bundle$39/one-time
    • Optional add-on, listed at a discount from $49
    • AI writing assistance inside the campaign editor
  • Installation service$79/one-time
    • Optional one-off setup by the vendor
    • For buyers who do not want to configure hosting and SES themselves

ToolJet

Free
  • FreeFree
    • 2 builders
    • 50 end users
    • 2 apps
  • Pro$79/month
    • Unlimited builders (per-builder pricing)
    • 50 end users
    • 5 apps
  • Team$199/month
    • Unlimited builders (per-builder pricing)
    • 100 end users
    • Unlimited apps
  • Enterprise$3000/month
    • Unlimited end users
    • Custom AI credits
    • Dedicated support manager

Which should you pick?

Choose Sendy if

  • You need one-time licence.
  • You work on Web, Linux.
  • You also want amazon ses delivery.
Sendy review

Choose ToolJet if

  • You need drag-and-drop app builder.
  • You want to start without paying.
  • You work on web, api, linux, windows, mac.
  • You also want ai-assisted generation.
ToolJet review

Questions people ask

Is Sendy or ToolJet better?
Neither clearly leads. Sendy starts at $69/one-time and ToolJet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sendy or ToolJet?
ToolJet has a free tier; the other does not. Paid plans start at $69/one-time for Sendy and Free for ToolJet.
Does Sendy or ToolJet run on more platforms?
Sendy runs on Web, Linux. ToolJet runs on web, api, linux, windows, mac.
Can I use ToolJet for free?
Yes. ToolJet has a free tier, so you can try it without paying. Sendy starts at $69/one-time.
What is Sendy best used for?
Sendy is most often used for a publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after month, an agency managing newsletters for several clients who each get their own brand and login under one licence, a business that must keep subscriber data on its own infrastructure for privacy or contractual reasons, a developer wiring signups from a custom application into a mailing list without paying platform api fees. Of those, a publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after month and an agency managing newsletters for several clients who each get their own brand and login under one licence are not what ToolJet is typically brought in for.
What can Sendy do that ToolJet cannot?
Sendy covers One-time licence, Amazon SES delivery, Multiple brands, Autoresponders. ToolJet covers Drag-and-drop app builder, AI-assisted generation, Database and API connectors, Self-hosted and air-gapped deployment.

Answered from the vendors’ own pages

Sendy: What does it actually cost to send?

The licence is $69 once. Delivery is Amazon SES at roughly $1 per 10,000 emails, plus your own hosting, so a 50,000-contact weekly newsletter costs a few dollars a month to send.

ToolJet: What happens if I run out of AI credits?

Users can continue using all other ToolJet features as normal and can contact support to purchase additional AI credits when the monthly allotment runs out.

Source
Sendy: Are updates free forever?

No. Updates are free up to the next major version, for example within 7.x. Moving from 7.x to 8.x is a paid upgrade.

ToolJet: Do unused AI credits roll over?

No, AI credits reset every month and unused credits do not carry over, which ToolJet says helps maintain consistent service quality.

Source
Sendy: Do I need to know how to set up a server?

Standard PHP and MySQL hosting is enough and the vendor compares it to installing WordPress, but the SES side needs AWS configuration. An $79 installation service is offered if you would rather not.

ToolJet: Can ToolJet be deployed on-premise?

Yes, both the community and enterprise editions support on-premise and air-gapped deployments, typically completed in under 30 minutes.

Source
Sendy: What happens if Amazon suspends my SES account?

Your sending stops until you resolve it with AWS. There is no alternative delivery route built in, and this is the single biggest operational risk of the model.

ToolJet: Is there a free trial for paid plans?

ToolJet offers a 14-day free trial for both its business and enterprise editions.

Source
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