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APIs · head to head

Sanity vs Zimpler

Sanity logo

Sanity

APIs

Headless CMS with real-time collaborative editing and structured content APIs

From
Free
Rated
-
Zimpler logo

Zimpler

APIs

Nordic and Brazilian account-to-account payments for regulated high-risk sectors

From
On request
Rated
-

The short version

  • Only Sanity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sanity free plan limited to 10,000 documents and 100GB assets; Zimpler pricing is not published and is set by industry and risk profile, so smaller merchants cannot benchmark a quote and often discover they are paying well above a general-purpose provider.
  • They diverge on capability: Sanity covers Content API, Zimpler covers Bank payments.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Sanity and Zimpler actually diverge.

Attributes where Sanity and Zimpler differ
AttributeSanityZimpler
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, REST API
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sanity

  • Content API
  • Collaborative editing
  • Structured content
  • Webhooks
  • Third-party services
  • GROQ query language
  • Cloud support
  • JavaScript SDK support

Only in Zimpler

  • Bank payments
  • BankID identity
  • Payouts
  • Recurring payments
  • Risk screening
  • Brazil coverage

What people use each for

The jobs each tool is most often brought in to do.

Sanity

  • Headless CMS for structured content managementnot Zimpler
  • Collaborative content editing with real-time multiplayer supportnot Zimpler
  • API-driven content delivery with GROQ query languagenot Zimpler

Zimpler

  • A Swedish gambling operator needing deposit and verified identity in a single customer flownot Sanity
  • A Nordic merchant wanting instant bank payouts rather than card refundsnot Sanity
  • A trading platform where confirming account ownership before funding is a regulatory requirementnot Sanity
  • A European operator expanding into Brazil and wanting one provider across both marketsnot Sanity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sanity

  • Free plan limited to 10,000 documents and 100GB assets
  • Free plan supports only public datasets
  • Growth plan capped at 50 seats maximum
  • Private datasets, scheduled drafts, and comments/tasks require paid plans
  • Annual billing unavailable for Growth plan; Enterprise-only

Zimpler

  • Pricing is not published and is set by industry and risk profile, so smaller merchants cannot benchmark a quote and often discover they are paying well above a general-purpose provider.
  • As a payment facilitator carrying merchant risk, it declines or offboards merchants on risk grounds, which makes it a dependency you cannot assume will persist.
  • Its strength is concentrated in the Nordics, and coverage in southern and eastern Europe is thinner than pan-European account-to-account specialists.
  • Revenue concentration in iGaming ties the provider to a sector under constant regulatory change, so licence changes in one market affect the supplier as well as the merchant.
  • Bank transfers have no chargeback protection, so disputes are handled commercially and consumers used to card protections may resist the payment method.

Pricing, plan by plan

Sanity

Free
  • FreeFree
    • Up to 20 seats
    • 2 public datasets only
    • 10,000 documents included
  • Growth$15/month
    • Up to 50 seats per seat
    • 2 private or public datasets
    • 25,000 documents included
  • Enterprise$null/month
    • Custom seats
    • Custom datasets
    • Custom document limits

Zimpler

On request
  • Zimpler payments$undefined/year
    • Per-transaction pricing quoted by industry, risk and volume
    • Separate pricing for payouts and identity verification
    • Merchant underwriting required, with sector restrictions

Which should you pick?

Choose Sanity if

  • You need content api.
  • You want to start without paying.
  • You also want collaborative editing.

Choose Zimpler if

  • You need bank payments.
  • You work on Web, REST API.
  • You also want bankid identity.

Questions people ask

Is Sanity or Zimpler better?
Neither clearly leads. Sanity starts at Free and Zimpler at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sanity or Zimpler?
Sanity has a free tier; the other does not. Paid plans start at Free for Sanity and On request for Zimpler.
Does Sanity or Zimpler run on more platforms?
Sanity runs on Web. Zimpler runs on Web, REST API.
Can I use Sanity for free?
Yes. Sanity has a free tier, so you can try it without paying. Zimpler starts at On request.
What is Sanity best used for?
Sanity is most often used for headless cms for structured content management, collaborative content editing with real-time multiplayer support, api-driven content delivery with groq query language. Of those, headless cms for structured content management and collaborative content editing with real-time multiplayer support are not what Zimpler is typically brought in for.
What can Sanity do that Zimpler cannot?
Sanity covers Content API, Collaborative editing, Structured content, Webhooks. Zimpler covers Bank payments, BankID identity, Payouts, Recurring payments.

Answered from the vendors’ own pages

Sanity: What does the Sanity Free plan include?

The Free plan includes up to 20 seats, 2 public datasets, 10,000 documents, 1 million API CDN requests per month, and 2 permission roles.

Source
Zimpler: Which markets does Zimpler cover?

Sweden and the Nordics primarily, plus the wider EU and Brazil. It is strongest where national electronic identity schemes exist.

Sanity: How much does Sanity Growth plan cost per user?

The Growth plan costs $15 per seat per month, with up to 50 seats, and includes 25,000 documents, 1 million API CDN requests, and 5 permission roles.

Source
Zimpler: Does it handle identity verification?

Yes. In the Nordics it captures BankID identity alongside the payment, which removes a separate verification step.

Sanity: What is included in Sanity Enterprise pricing?

Enterprise pricing is custom and requires contacting sales. It includes custom seat limits, custom datasets, Single Sign-On, and dedicated support.

Source
Zimpler: Is pricing published?

No. It is quoted per merchant based on sector, risk and volume, and merchants must pass underwriting first.

Sanity: Does Sanity offer annual billing discounts?

Annual and invoice payment options are available exclusively for Enterprise customers. Self-serve plans (Free and Growth) use monthly billing only.

Source
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