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E-Commerce · head to head

Saleor vs Umami

Saleor logo

Saleor

E-Commerce

Open-source, headless e-commerce platform with a GraphQL API

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Saleor saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Saleor covers GraphQL API, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Saleor and Umami actually diverge.

Attributes where Saleor and Umami differ
AttributeSaleorUmami
Pricing modelopen-sourcePer month by event count
Platformsweb, apiWeb, Linux
CategoryE-CommerceMarketing
Founded2019Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Saleor

  • GraphQL API
  • Admin dashboard
  • Webhooks and apps
  • Omnichannel order processing
  • Configurator CLI
  • OpenTelemetry tracing
  • OpenID Connect support

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Saleor

  • Custom headless storefrontsnot Umami
  • Composable commerce architecturesnot Umami
  • Omnichannel retail and B2B commercenot Umami
  • Developer-built e-commerce requiring deep API accessnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Saleor
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Saleor
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Saleor
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Saleor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Saleor

  • Saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
  • Self-hosting requires managing infrastructure, scaling, and updates, which adds operational overhead compared to fully managed platforms.
  • Saleor Cloud's paid tiers start at $1,599/month, making the managed offering costly for small merchants compared to typical SaaS store builders.
  • The GraphQL-first, code-driven approach has a steeper learning curve for non-technical users than drag-and-drop e-commerce builders.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Saleor

Free
  • Sandboxes (Cloud)Free
    • Free forever tier for prototyping and development
  • Select (Cloud)$1599/month
    • Up to $200,000 GMV monthly
    • 0.8% fee on orders exceeding GMV limit
    • Dedicated Slack channel
  • Volume (Cloud)$3999/month
    • Up to $1,000,000 GMV monthly
    • 0.4% fee on orders exceeding GMV limit
    • Dedicated Slack channel
  • Enterprise (Cloud)$undefined/mo
    • Custom GMV limits
    • Fees negotiable as low as 0.2%
    • Project delivery lead

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Saleor if

  • You need graphql api.
  • You want to start without paying.
  • You work on web, api.
  • You also want admin dashboard.
Saleor review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Saleor or Umami better?
Neither clearly leads. Saleor starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Saleor or Umami?
Saleor starts at Free and Umami at Free.
Does Saleor or Umami run on more platforms?
Saleor runs on web, api. Umami runs on Web, Linux.
Can I use Saleor for free?
Both have a free tier, so you can try either at no cost before committing.
What is Saleor best used for?
Saleor is most often used for custom headless storefronts, composable commerce architectures, omnichannel retail and b2b commerce, developer-built e-commerce requiring deep api access. Of those, custom headless storefronts and composable commerce architectures are not what Umami is typically brought in for.
What can Saleor do that Umami cannot?
Saleor covers GraphQL API, Admin dashboard, Webhooks and apps, Omnichannel order processing. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Saleor: Is Saleor free to use?

Yes. Saleor is open source under the BSD-3-Clause license and can be self-hosted for free. Saleor Cloud also offers a free Sandboxes tier for prototyping and development.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Saleor: How much does Saleor Cloud cost?

Saleor Cloud paid plans start at $1,599/month for the Select plan (up to $200,000 monthly GMV), with Volume at $3,999/month and custom Enterprise pricing for larger merchants.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Saleor: Does Saleor provide a storefront out of the box?

No. Saleor is an API-only, headless commerce backend built on GraphQL; storefronts must be built separately using the API and are not bundled with the platform.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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