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Marketing · head to head

Mautic vs Saleor

Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite
Saleor logo

Saleor

E-Commerce

Open-source, headless e-commerce platform with a GraphQL API

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Saleor saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
  • They diverge on capability: Mautic covers Visual campaign builder, Saleor covers GraphQL API.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Saleor actually diverge.

Attributes where Mautic and Saleor differ
AttributeMauticSaleor
Pricing modelOpen source, no licence feeopen-source
PlatformsWeb, Linux, Self-hosted, Dockerweb, api
CategoryMarketingE-Commerce
FoundedUnknown2019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

Only in Saleor

  • GraphQL API
  • Admin dashboard
  • Webhooks and apps
  • Omnichannel order processing
  • Configurator CLI
  • OpenTelemetry tracing
  • OpenID Connect support

What people use each for

The jobs each tool is most often brought in to do.

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Saleor
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Saleor
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Saleor
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Saleor

Saleor

  • Custom headless storefrontsnot Mautic
  • Composable commerce architecturesnot Mautic
  • Omnichannel retail and B2B commercenot Mautic
  • Developer-built e-commerce requiring deep API accessnot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Saleor

  • Saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
  • Self-hosting requires managing infrastructure, scaling, and updates, which adds operational overhead compared to fully managed platforms.
  • Saleor Cloud's paid tiers start at $1,599/month, making the managed offering costly for small merchants compared to typical SaaS store builders.
  • The GraphQL-first, code-driven approach has a steeper learning curve for non-technical users than drag-and-drop e-commerce builders.

Pricing, plan by plan

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Saleor

Free
  • Sandboxes (Cloud)Free
    • Free forever tier for prototyping and development
  • Select (Cloud)$1599/month
    • Up to $200,000 GMV monthly
    • 0.8% fee on orders exceeding GMV limit
    • Dedicated Slack channel
  • Volume (Cloud)$3999/month
    • Up to $1,000,000 GMV monthly
    • 0.4% fee on orders exceeding GMV limit
    • Dedicated Slack channel
  • Enterprise (Cloud)$undefined/mo
    • Custom GMV limits
    • Fees negotiable as low as 0.2%
    • Project delivery lead

Which should you pick?

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Choose Saleor if

  • You need graphql api.
  • You want to start without paying.
  • You work on web, api.
  • You also want admin dashboard.
Saleor review

Questions people ask

Is Mautic or Saleor better?
Neither clearly leads. Mautic starts at Free and Saleor at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Saleor?
Mautic starts at Free and Saleor at Free.
Does Mautic or Saleor run on more platforms?
Mautic runs on Web, Linux, Self-hosted, Docker. Saleor runs on web, api.
Can I use Mautic for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mautic best used for?
Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Saleor is typically brought in for.
What can Mautic do that Saleor cannot?
Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Saleor covers GraphQL API, Admin dashboard, Webhooks and apps, Omnichannel order processing.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Saleor: Is Saleor free to use?

Yes. Saleor is open source under the BSD-3-Clause license and can be self-hosted for free. Saleor Cloud also offers a free Sandboxes tier for prototyping and development.

Source
Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Saleor: How much does Saleor Cloud cost?

Saleor Cloud paid plans start at $1,599/month for the Select plan (up to $200,000 monthly GMV), with Volume at $3,999/month and custom Enterprise pricing for larger merchants.

Source
Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Saleor: Does Saleor provide a storefront out of the box?

No. Saleor is an API-only, headless commerce backend built on GraphQL; storefronts must be built separately using the API and are not bundled with the platform.

Source
Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

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