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Mobile Development · head to head

Adjust vs RevenueCat

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
RevenueCat logo

RevenueCat

Mobile Development

In-app subscription infrastructure billed at 1 percent of tracked revenue measured before the app store takes its cut

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only RevenueCat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; RevenueCat the fee is 1 percent of revenue measured before the app store takes 15 or 30 percent, so the effective rate against money you actually receive is closer to 1.2 to 1.4 percent, a distinction that is easy to miss when modelling the cost.
  • They diverge on capability: Adjust covers Install and event attribution, RevenueCat covers Cross-platform entitlements.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and RevenueCat actually diverge.

Attributes where Adjust and RevenueCat differ
AttributeAdjustRevenueCat
Starting priceOn requestFree
Pricing modelPer attributed installPer month by tracked revenue
Free tierNoYes
PlatformsiOS, Android, WebiOS, Android, Web, React Native, Flutter

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in RevenueCat

  • Cross-platform entitlements
  • Server-side receipt validation
  • Remote paywalls
  • Experiments
  • Revenue charts and cohorts
  • Integrations and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot RevenueCat
  • European organisations that need attribution data held in the European Unionnot RevenueCat
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot RevenueCat
  • Games publishers running spend across many networks who need one reconciled performance viewnot RevenueCat

RevenueCat

  • A small app team shipping subscriptions on both stores without writing two receipt validation backendsnot Adjust
  • Changing paywall pricing and layout without waiting for app reviewnot Adjust
  • Running a price experiment and attributing realised revenue rather than checkout events to each variantnot Adjust
  • Giving finance a single view of subscription revenue across App Store, Google Play and web purchasesnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

RevenueCat

  • The fee is 1 percent of revenue measured before the app store takes 15 or 30 percent, so the effective rate against money you actually receive is closer to 1.2 to 1.4 percent, a distinction that is easy to miss when modelling the cost.
  • The bill scales with success rather than with usage or headcount, so the largest invoice arrives in the month of your best growth, which is exactly when cash is committed elsewhere.
  • At high revenue the arithmetic turns against you: 1 million USD of monthly tracked revenue is 10,000 USD a month, at which point building and staffing receipt validation in-house becomes a serious comparison rather than a hypothetical one.
  • Subscriber and entitlement state lives in the vendor system, so migrating away requires re-validating historical receipts and running dual sources of truth during the transition, and that switching cost grows the longer you stay.
  • Growth features such as paywalls and web funnels are charged at the same 1 percent of what they track, so revenue attributed to those tools is billed even where you already had the infrastructure to handle it.

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

RevenueCat

Free
  • Pro under thresholdFree
    • Free up to 2,500 USD in monthly tracked revenue
    • All product features included
    • No seat charges
  • Pro$undefined/month
    • 1 percent of monthly tracked revenue above 2,500 USD
    • Tracked revenue is measured before the app store commission
    • No minimum commitment stated
  • Enterprise$undefined/year
    • Quoted
    • Volume discounts
    • Flexible tracking configuration

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose RevenueCat if

  • You need cross-platform entitlements.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want server-side receipt validation.
RevenueCat review

Questions people ask

Is Adjust or RevenueCat better?
Neither clearly leads. Adjust starts at On request and RevenueCat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or RevenueCat?
RevenueCat has a free tier; the other does not. Paid plans start at On request for Adjust and Free for RevenueCat.
Does Adjust or RevenueCat run on more platforms?
Adjust runs on iOS, Android, Web. RevenueCat runs on iOS, Android, Web, React Native, Flutter.
Can I use RevenueCat for free?
Yes. RevenueCat has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what RevenueCat is typically brought in for.
What can Adjust do that RevenueCat cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. RevenueCat covers Cross-platform entitlements, Server-side receipt validation, Remote paywalls, Experiments.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

RevenueCat: Is it really free to start?

Yes, up to 2,500 USD in monthly tracked revenue, with all features included and no seat charges.

Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

RevenueCat: Is the 1 percent taken from gross or net revenue?

Gross. The vendor bases pricing on pre-platform-cut revenue, so the app store commission is not deducted before the fee is calculated.

Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

RevenueCat: What happens if RevenueCat is unavailable?

The SDK caches entitlement state locally so existing subscribers usually keep access, but new purchases and restores depend on the service.

RevenueCat: At what point should I build this in-house?

Somewhere above a few hundred thousand dollars of monthly tracked revenue the annual fee funds engineers, though it also buys cross-platform correctness you then own forever.

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