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Audiense vs Referral Rock

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Referral Rock logo

Referral Rock

Software

Referral marketing software for any business

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial
  • They diverge on capability: Audiense covers Audience segmentation, Referral Rock covers Multi-program support.

Where they differ

Only the attributes on which Audiense and Referral Rock actually diverge.

Attributes where Audiense and Referral Rock differ
AttributeAudienseReferral Rock
Starting price$948/year$200/month
Pricing modelUnknownsubscription
Founded20112014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Salesforce
  • HubSpot
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Referral Rock
  • Influencer discoverynot Referral Rock
  • Campaign planningnot Referral Rock
  • Segmentationnot Referral Rock

Referral Rock

  • affiliate marketing managementnot Audiense
  • Workflow automationnot Audiense
  • Reportingnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Referral Rock

$200/month
  • Starter$200/month
    • 500 members
    • Unlimited programs
    • Basic integrations

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Referral Rock if

  • You need multi-program support.
  • You also want customizable rewards.
Referral Rock review

Questions people ask

Is Audiense or Referral Rock better?
Neither clearly leads. Audiense starts at $948/year and Referral Rock at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Referral Rock?
Audiense starts at $948/year and Referral Rock at $200/month.
Does Audiense or Referral Rock run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Referral Rock is typically brought in for.
What can Audiense do that Referral Rock cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Both handle Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

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