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Ghost CMS vs Prowly

Ghost CMS logo

Ghost CMS

News

Modern platform for professional publishing

From
$18/month
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ghost CMS ghost Pro plans cap members, at 1,000 on both Starter and Publisher and 10,000 on Business; Prowly no pricing published on the website
  • They diverge on capability: Ghost CMS covers Publishing platform, Prowly covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ghost CMS and Prowly actually diverge.

Attributes where Ghost CMS and Prowly differ
AttributeGhost CMSProwly
Starting price$18/monthOn request
PlatformsWeb, Self-hostedWeb

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (News), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ghost CMS

  • Publishing platform
  • Email newsletters
  • Membership management
  • Analytics
  • Paywall support
  • SEO optimization
  • Media library
  • API access

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Google Analytics
  • Slack

Both cover

  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ghost CMS

  • Running a publication or newsletter with paid subscriptionsnot Prowly
  • Self hosting a headless or full stack publishing platformnot Prowly

Prowly

  • Media outreachnot Ghost CMS
  • Press release creationnot Ghost CMS
  • Journalist discoverynot Ghost CMS
  • PR measurementnot Ghost CMS

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ghost CMS

  • Ghost Pro plans cap members, at 1,000 on both Starter and Publisher and 10,000 on Business
  • Staff users are limited to 1 on Starter and 3 on Publisher
  • Custom themes and integrations require the Publisher plan at $29 a month billed yearly
  • The jump to 10,000 members is the $199 a month Business plan, with nothing between
  • Self hosting is free but installing under a subdirectory needs a custom reverse proxy that Ghost does not officially support

Prowly

  • No pricing published on the website
  • Pricing tiers and costs must be requested through signup or sales inquiry

Pricing, plan by plan

Ghost CMS

$18/month
  • Starter$18/month
    • For solo blogs and newsletters
    • Your own website
    • Email newsletter
  • Publisher$29/month
    • For custom publications
    • 3 staff users
    • Custom themes
  • Business$199/month
    • For teams scaling up
    • 15 staff users
    • Priority support
  • Custom$null/contact
    • For organizations with complex needs
    • Unlimited staff users
    • Dedicated IP addresses

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose Ghost CMS if

  • You need publishing platform.
  • You work on Web, Self-hosted.
  • You also want email newsletters.
Ghost CMS review

Choose Prowly if

  • You need media database.
  • You also want press release builder.
Prowly review

Questions people ask

Is Ghost CMS or Prowly better?
Neither clearly leads. Ghost CMS starts at $18/month and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ghost CMS or Prowly?
Ghost CMS starts at $18/month and Prowly at On request.
Does Ghost CMS or Prowly run on more platforms?
Ghost CMS runs on Web, Self-hosted. Prowly runs on Web.
What is Ghost CMS best used for?
Ghost CMS is most often used for running a publication or newsletter with paid subscriptions, self hosting a headless or full stack publishing platform. Of those, running a publication or newsletter with paid subscriptions and self hosting a headless or full stack publishing platform are not what Prowly is typically brought in for.
What can Ghost CMS do that Prowly cannot?
Ghost CMS covers Publishing platform, Email newsletters, Membership management, Analytics. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Zapier, Web support.

Answered from the vendors’ own pages

Ghost CMS: How much does Ghost CMS cost?

Ghost(Pro) pricing starts at $18 per month when billed yearly for the Starter plan, with Publisher at $29 per month and Business at $199 per month. All plans include unlimited email sends and enterprise-grade security.

Source
Prowly: How much does Prowly cost?

Prowly does not display pricing on its website. Users must sign up for the platform or contact the sales team to learn about available plans and pricing.

Source
Ghost CMS: Can I cancel my Ghost subscription anytime?

Yes, users can upgrade, downgrade, or cancel their Ghost subscription anytime without penalties.

Source
Prowly: What payment model does Prowly use?

The pricing page references plan selection but does not display available tiers, pricing models, or billing options. Contact Prowly sales for details on subscription or usage-based pricing.

Source
Ghost CMS: Are there any additional fees with Ghost?

Ghost waives transaction fees on all plans, though payment processor fees still apply. There are no setup fees or hidden charges.

Source
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