Softwr

Software · head to head

Productboard vs Aha!

Productboard logo

Productboard

Software

Product management system that helps you understand what customers need

From
Free
Rated
-
Full reviewWebsite
Aha! logo

Aha!

Software

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite

The short version

  • Only Productboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Productboard per-maker pricing escalates quickly for larger product organizations; Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • They diverge on capability: Productboard covers Customer insights portal, Aha! covers Strategic roadmaps.

Where they differ

Only the attributes on which Productboard and Aha! actually diverge.

Attributes where Productboard and Aha! differ
AttributeProductboardAha!
Starting priceFree$59/month
Free tierYesNo
PlatformsWeb, Mobile, APIWeb
Founded20142013

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Productboard

  • Customer insights portal
  • Feature prioritization
  • Dynamic roadmaps
  • User feedback management
  • Product hierarchy
  • Custom scoring
  • Stakeholder alignment
  • Intercom

Only in Aha!

  • Strategic roadmaps
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards
  • Azure DevOps

Both cover

  • Release planning
  • Jira
  • Slack
  • GitHub
  • Zendesk
  • Salesforce
  • Microsoft Teams
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Productboard

  • Product roadmappingnot Aha!
  • Feature prioritizationnot Aha!
  • Customer feedback managementnot Aha!
  • Stakeholder alignmentnot Aha!
  • Product strategynot Aha!

Aha!

  • Product roadmapping linked to strategy and goalsnot Productboard
  • Collecting and scoring customer feedback through Ideasnot Productboard
  • Customer research and interview analysis with Discoverynot Productboard
  • Agile delivery tracking with Developnot Productboard
  • Internal product documentation with Knowledgenot Productboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Productboard

  • Per-maker pricing escalates quickly for larger product organizations
  • Connection to Jira often functions as one-way integration with limitations
  • Manual feedback collection processes are time-consuming and error-prone
  • Lacks strategic product management functions beyond feedback centralization

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Pricing, plan by plan

Productboard

Free
  • StarterFree
    • 50 feedback notes
    • 1 Teamspace
    • 1 Objective
  • Spark$15/month
    • Feedback portal
    • Prioritization boards
    • Roadmap views

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Which should you pick?

Choose Productboard if

  • You need customer insights portal.
  • You want to start without paying.
  • You work on Web, Mobile, API.
  • You also want feature prioritization.
Productboard review

Choose Aha! if

  • You need strategic roadmaps.
  • You also want idea management.
Aha! review

Questions people ask

Is Productboard or Aha! better?
Neither clearly leads. Productboard starts at Free and Aha! at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Productboard or Aha!?
Productboard has a free tier; the other does not. Paid plans start at Free for Productboard and $59/month for Aha!.
Does Productboard or Aha! run on more platforms?
Productboard runs on Web, Mobile, API. Aha! runs on Web.
Can I use Productboard for free?
Yes. Productboard has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Productboard best used for?
Productboard is most often used for product roadmapping, feature prioritization, customer feedback management, stakeholder alignment. Of those, product roadmapping and feature prioritization are not what Aha! is typically brought in for.
What can Productboard do that Aha! cannot?
Productboard covers Customer insights portal, Feature prioritization, Dynamic roadmaps, User feedback management. Aha! covers Strategic roadmaps, Idea management, Requirements & user stories, Visual workflows. Both handle Release planning, Jira, Slack, GitHub.

Answered from the vendors’ own pages

Productboard: What is included in the Spark plan?

Productboard Spark at USD 15/maker/month (annual) or USD 19/maker/month (monthly) includes the feedback portal, prioritization boards, roadmap views, and AI features. Spark includes 250 AI credits per maker per month.

Source
Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Productboard: Is there a free plan available?

Yes. Productboard offers a free Starter plan with 50 feedback notes, 1 Teamspace, 1 Objective, and 1 Product Portal.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Productboard: How many AI credits do new users get?

New signups receive 150 free AI credits to trial AI features, plus the included 250 credits per maker per month on paid plans.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Productboard

More on Aha!

Keep looking

Other head to heads