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Agriculture · head to head

Proagrica vs SMARTBOW

Proagrica logo

Proagrica

Agriculture

Data integration for agriculture supply chains

From
$29/month
Rated
-
Full reviewWebsite
SMARTBOW logo

SMARTBOW

Agriculture

Ear tag cow monitoring with real-time indoor location, from Zoetis

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Proagrica proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.; SMARTBOW real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • They diverge on capability: Proagrica covers EDI integration, SMARTBOW covers Real-time location.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Proagrica and SMARTBOW actually diverge.

Attributes where Proagrica and SMARTBOW differ
AttributeProagricaSMARTBOW
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, ApiWindows, Web, iOS, Android
Founded1998Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Proagrica

  • EDI integration
  • Product data management
  • E-commerce platforms
  • Order management
  • Market analytics
  • SAP
  • Oracle
  • Major retailers

Only in SMARTBOW

  • Real-time location
  • Heat detection
  • Rumination monitoring
  • Health alerts
  • On-farm server
  • Individual baselines
  • Herd software integration

What people use each for

The jobs each tool is most often brought in to do.

Proagrica

  • Data integrationnot SMARTBOW
  • E-commercenot SMARTBOW
  • Supply chainnot SMARTBOW

SMARTBOW

  • A 1,500 cow freestall barn where finding a flagged animal by eye takes twenty minutesnot Proagrica
  • A dairy replacing visual heat detection with per-animal oestrus alerts to tighten calving intervalsnot Proagrica
  • A herd manager wanting rumination-based early warning of displaced abomasum or metritisnot Proagrica
  • A vet practice using behavioural data to audit transition cow management across client herdsnot Proagrica

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Proagrica

  • Proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.

SMARTBOW

  • Real-time location depends on receivers covering the whole barn plus an on-farm server, so the install is a building project and the price bears no relation to what a simple activity collar costs.
  • It is an indoor system; a grazing or partly grazed herd loses the location capability that is the main reason to choose it over cheaper monitoring.
  • Ear tags are consumable and go missing with the tag, so the running cost includes replacements at a rate that depends on how rough your handling facilities are.
  • Zoetis ownership means a pharmaceutical company holds continuous behavioural data on every animal alongside your treatment records, and the integration roadmap favours other Zoetis products.
  • Nothing is published on price, and sales run through veterinary and dealer channels, so comparing it against DeLaval, Nedap or CowManager requires several quotes and there is no reference list price.

Pricing, plan by plan

Proagrica

$29/month
  • StandardFree
    • Custom pricing
    • Data integration
    • Basic analytics
  • EnterpriseFree
    • Custom pricing
    • Full suite
    • Dedicated support

SMARTBOW

On request
  • SMARTBOW$undefined/year
    • Ear tags priced per animal
    • Barn receiver infrastructure and on-farm server quoted per building
    • Installation and commissioning quoted separately

Which should you pick?

Choose Proagrica if

  • You need edi integration.
  • You work on Web, Api.
  • You also want product data management.
Proagrica review

Choose SMARTBOW if

  • You need real-time location.
  • You work on Windows, Web, iOS, Android.
  • You also want heat detection.
SMARTBOW review

Questions people ask

Is Proagrica or SMARTBOW better?
Neither clearly leads. Proagrica starts at $29/month and SMARTBOW at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Proagrica or SMARTBOW?
Proagrica starts at $29/month and SMARTBOW at On request.
Does Proagrica or SMARTBOW run on more platforms?
Proagrica runs on Web, Api. SMARTBOW runs on Windows, Web, iOS, Android.
What is Proagrica best used for?
Proagrica is most often used for data integration, e-commerce, supply chain. Of those, data integration and e-commerce are not what SMARTBOW is typically brought in for.
What can Proagrica do that SMARTBOW cannot?
Proagrica covers EDI integration, Product data management, E-commerce platforms, Order management. SMARTBOW covers Real-time location, Heat detection, Rumination monitoring, Health alerts.

Answered from the vendors’ own pages

SMARTBOW: What does SMARTBOW do that other activity monitors do not?

Real-time indoor location. It tells you where the flagged cow physically is, not just that she is behaving abnormally.

SMARTBOW: Does it work on grazing herds?

Poorly. Location depends on barn-mounted receivers, so animals out at pasture fall outside the system's coverage.

SMARTBOW: Who owns it?

Zoetis, which also owns Valley Agricultural Software and DairyComp. The technology came from Smartbow GmbH in Austria.

SMARTBOW: Is it cloud based?

Analysis runs on an on-farm server rather than in the cloud, which keeps it working during an internet outage but makes the server your responsibility.

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