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Agriculture · head to head

Connecterra vs Proagrica

Connecterra logo

Connecterra

Agriculture

Sensor-agnostic dairy data platform, billed on average yearly herd size rather than per sensor

From
On request
Rated
-
Full reviewWebsite
Proagrica logo

Proagrica

Agriculture

Data integration for agriculture supply chains

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Connecterra nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.; Proagrica proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.
  • They diverge on capability: Connecterra covers Analytics, Proagrica covers EDI integration.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Connecterra and Proagrica actually diverge.

Attributes where Connecterra and Proagrica differ
AttributeConnecterraProagrica
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb, Api
FoundedUnknown1998

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Connecterra

  • Analytics
  • Copilot
  • Decision support
  • Advisor collaboration
  • Data integration
  • Data API
  • Emissions and sustainability reporting
  • Multi-farm benchmarking

Only in Proagrica

  • EDI integration
  • Product data management
  • E-commerce platforms
  • Order management
  • Market analytics
  • SAP
  • Oracle
  • Major retailers

What people use each for

The jobs each tool is most often brought in to do.

Connecterra

  • A dairy that already owns activity collars and wants better analysis without replacing 400 collarsnot Proagrica
  • A nutritionist who needs one view across a dozen client herds instead of a dozen vendor loginsnot Proagrica
  • A processor or co-operative pulling herd emissions data through an API for supply-chain reportingnot Proagrica
  • A farm running a Lely robot and a separate feeding system that wants one combined cow picturenot Proagrica

Proagrica

  • Data integrationnot Connecterra
  • E-commercenot Connecterra
  • Supply chainnot Connecterra

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Connecterra

  • Nothing is published as a number: billing is on average yearly herd size but no rate is given at any tier, so a farm cannot estimate the cost before entering a sales process.
  • Connecterra depends entirely on other companies’ data: if a milking or feeding manufacturer restricts its API or prices access, the platform loses a data source it does not control and the farm loses part of its dashboard.
  • The company abandoned its own sensor hardware, which was the original product, so farms that bought Ida collars early found the strategy they invested in discontinued underneath them.
  • Billing on average yearly herd size means a farm that grows mid-contract is charged retrospectively on a number it did not agree at signing, which surprises operations in an expansion phase.
  • It is a small venture-backed Dutch company in a market where the deep-pocketed incumbents are equipment makers who can bundle analytics free with hardware, so the independent layer is structurally the easiest line for a farm to cut.

Proagrica

  • Proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.

Pricing, plan by plan

Connecterra

On request
  • Farmer$undefined/year
    • Billed on average yearly herd size
    • Analytics, Copilot and decision support
    • No custom integration fee charged to farmers
  • Farm Advisor$undefined/year
    • For nutritionists, vets and consultants
    • Multi-farm view across clients
    • Custom pricing for organisations with 10 or more staff
  • Referral$undefined/year
    • Free advisor access to up to 3 connected farms
    • Intended as a route in for consultants
  • Enterprise$undefined/year
    • Data API access
    • Aggregated herd data for agribusiness
    • Customised contract

Proagrica

$29/month
  • StandardFree
    • Custom pricing
    • Data integration
    • Basic analytics
  • EnterpriseFree
    • Custom pricing
    • Full suite
    • Dedicated support

Which should you pick?

Choose Connecterra if

  • You need analytics.
  • You work on Web, iOS, Android.
  • You also want copilot.
Connecterra review

Choose Proagrica if

  • You need edi integration.
  • You work on Web, Api.
  • You also want product data management.
Proagrica review

Questions people ask

Is Connecterra or Proagrica better?
Neither clearly leads. Connecterra starts at On request and Proagrica at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Connecterra or Proagrica?
Connecterra starts at On request and Proagrica at $29/month.
Does Connecterra or Proagrica run on more platforms?
Connecterra runs on Web, iOS, Android. Proagrica runs on Web, Api.
What is Connecterra best used for?
Connecterra is most often used for a dairy that already owns activity collars and wants better analysis without replacing 400 collars, a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins, a processor or co-operative pulling herd emissions data through an api for supply-chain reporting, a farm running a lely robot and a separate feeding system that wants one combined cow picture. Of those, a dairy that already owns activity collars and wants better analysis without replacing 400 collars and a nutritionist who needs one view across a dozen client herds instead of a dozen vendor logins are not what Proagrica is typically brought in for.
What can Connecterra do that Proagrica cannot?
Connecterra covers Analytics, Copilot, Decision support, Advisor collaboration. Proagrica covers EDI integration, Product data management, E-commerce platforms, Order management.

Answered from the vendors’ own pages

Connecterra: Do I need to buy Connecterra sensors?

No. The company discontinued its own collars and now reads data from sensors and systems you already have.

Connecterra: How is it priced?

On average yearly herd size, quoted rather than published, with separate farmer, advisor and enterprise tiers.

Connecterra: Is there a free option?

Only the referral tier for advisors covering up to three connected farms. There is no free farmer tier.

Connecterra: What happened to Ida?

Ida was the original collar and app. The hardware was dropped and the intelligence became the platform sold today.

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