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Agriculture · head to head

Allflex Livestock Intelligence vs Proagrica

Allflex Livestock Intelligence logo

Allflex Livestock Intelligence

Agriculture

SenseHub cow monitoring where the collar, the software and the reader come as one per-animal monthly fee

From
3.83/month
Rated
-
Full reviewWebsite
Proagrica logo

Proagrica

Agriculture

Data integration for agriculture supply chains

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Allflex Livestock Intelligence the subscription version never ends: at published New Zealand rates a 400-cow herd on the Premium plan pays roughly 22,700 dollars a year indefinitely, which over a ten-year collar life exceeds what an outright purchase would have cost.; Proagrica proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.
  • They diverge on capability: Allflex Livestock Intelligence covers Heat detection, Proagrica covers EDI integration.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Allflex Livestock Intelligence and Proagrica actually diverge.

Attributes where Allflex Livestock Intelligence and Proagrica differ
AttributeAllflex Livestock IntelligenceProagrica
Starting price3.83/month$29/month
Pricing modelPer cow per monthsubscription
PlatformsWeb, iOS, Android, WindowsWeb, Api
FoundedUnknown1998

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Allflex Livestock Intelligence

  • Heat detection
  • Health monitoring
  • SenseHub Beef and Feedlot
  • Transition cow monitoring
  • Group nutrition reporting
  • Sorting gate control
  • Electronic identification
  • Herd management integration

Only in Proagrica

  • EDI integration
  • Product data management
  • E-commerce platforms
  • Order management
  • Market analytics
  • SAP
  • Oracle
  • Major retailers

What people use each for

The jobs each tool is most often brought in to do.

Allflex Livestock Intelligence

  • A 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detectionnot Proagrica
  • A herd manager who wants fresh cow problems flagged on day two rather than found on day fivenot Proagrica
  • A feedlot monitoring pen-level rumination to spot a ration problem before intakes dropnot Proagrica
  • A farm installing a drafting gate so flagged cows are separated automatically at exit rather than by handnot Proagrica

Proagrica

  • Data integrationnot Allflex Livestock Intelligence
  • E-commercenot Allflex Livestock Intelligence
  • Supply chainnot Allflex Livestock Intelligence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Allflex Livestock Intelligence

  • The subscription version never ends: at published New Zealand rates a 400-cow herd on the Premium plan pays roughly 22,700 dollars a year indefinitely, which over a ten-year collar life exceeds what an outright purchase would have cost.
  • The software only works with Allflex sensors, so a farm that wants to change monitoring supplier replaces every collar or tag on every animal, which is the switching cost that keeps herds in place.
  • Automated sorting requires a drafting gate that is a separate capital purchase, published in New Zealand at 38,200 to 53,500 dollars plus GST, so the alerts are only as useful as your willingness to fetch cows by hand until you buy one.
  • Pricing is published in only a few markets and varies with herd size and distributor, so a buyer in North America or Europe cannot benchmark a quote without doing the cross-market conversion themselves.
  • Integration into herd management packages is partner-dependent rather than universal, and a farm running an uncommon local herd recording system may find data has to be exported and reconciled rather than flowing across.

Proagrica

  • Proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.

Pricing, plan by plan

Allflex Livestock Intelligence

3.83/month
  • SenseHub Collar Starter$3.83/month
    • Heat detection only
    • Per cow per month, excluding GST
    • Collar, shed setup and NFC stick reader included
  • SenseHub Collar Premium$4.73/month
    • Heat, health and rumination monitoring
    • Per cow per month, excluding GST
    • Collar, shed setup and NFC stick reader included
  • SenseHub purchased system$undefined/year
    • Capital purchase of tags, controller and licence
    • Starter, Advanced and Premium application tiers
    • Quoted regionally through distributors

Proagrica

$29/month
  • StandardFree
    • Custom pricing
    • Data integration
    • Basic analytics
  • EnterpriseFree
    • Custom pricing
    • Full suite
    • Dedicated support

Which should you pick?

Choose Allflex Livestock Intelligence if

  • You need heat detection.
  • You work on Web, iOS, Android, Windows.
  • You also want health monitoring.
Allflex Livestock Intelligence review

Choose Proagrica if

  • You need edi integration.
  • You work on Web, Api.
  • You also want product data management.
Proagrica review

Questions people ask

Is Allflex Livestock Intelligence or Proagrica better?
Neither clearly leads. Allflex Livestock Intelligence starts at 3.83/month and Proagrica at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Allflex Livestock Intelligence or Proagrica?
Allflex Livestock Intelligence starts at 3.83/month and Proagrica at $29/month.
Does Allflex Livestock Intelligence or Proagrica run on more platforms?
Allflex Livestock Intelligence runs on Web, iOS, Android, Windows. Proagrica runs on Web, Api.
What is Allflex Livestock Intelligence best used for?
Allflex Livestock Intelligence is most often used for a 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detection, a herd manager who wants fresh cow problems flagged on day two rather than found on day five, a feedlot monitoring pen-level rumination to spot a ration problem before intakes drop, a farm installing a drafting gate so flagged cows are separated automatically at exit rather than by hand. Of those, a 400-cow dairy replacing tail paint and a synchronisation programme with automated heat detection and a herd manager who wants fresh cow problems flagged on day two rather than found on day five are not what Proagrica is typically brought in for.
What can Allflex Livestock Intelligence do that Proagrica cannot?
Allflex Livestock Intelligence covers Heat detection, Health monitoring, SenseHub Beef and Feedlot, Transition cow monitoring. Proagrica covers EDI integration, Product data management, E-commerce platforms, Order management.

Answered from the vendors’ own pages

Allflex Livestock Intelligence: Does the software work without Allflex tags?

No. SenseHub reads Allflex sensors only, so the software and hardware are a single purchase decision.

Allflex Livestock Intelligence: What does SenseHub cost per cow?

Where published, a collar Starter plan is around 3.83 New Zealand dollars per cow per month and Premium around 4.73, both excluding GST and both varying with herd size and region.

Allflex Livestock Intelligence: Is there a way to buy it outright instead of subscribing?

Yes, the purchased system remains available with Starter, Advanced and Premium licence tiers, quoted through distributors. SenseHub GO is the subscription alternative.

Allflex Livestock Intelligence: Do I need a drafting gate?

Not to receive alerts, but without one you fetch flagged cows manually. Gates are a separate five-figure capital purchase.

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