Softwr

Agriculture · head to head

Lely Horizon vs Proagrica

Lely Horizon logo

Lely Horizon

Agriculture

Dairy herd management software billed per lactating cow that only runs a Lely robot barn

From
On request
Rated
-
Full reviewWebsite
Proagrica logo

Proagrica

Agriculture

Data integration for agriculture supply chains

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lely Horizon billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.; Proagrica proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.
  • They diverge on capability: Lely Horizon covers Per-cow milking data, Proagrica covers EDI integration.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lely Horizon and Proagrica actually diverge.

Attributes where Lely Horizon and Proagrica differ
AttributeLely HorizonProagrica
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, WindowsWeb, Api
FoundedUnknown1998

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lely Horizon

  • Per-cow milking data
  • Health and fertility alerts
  • Work list generation
  • Feed management
  • Farm Management Support
  • Multi-site view
  • Mobile alerts
  • Reporting and benchmarking

Only in Proagrica

  • EDI integration
  • Product data management
  • E-commerce platforms
  • Order management
  • Market analytics
  • SAP
  • Oracle
  • Major retailers

What people use each for

The jobs each tool is most often brought in to do.

Lely Horizon

  • A 180-cow dairy running four Astronaut robots that needs the attention list to replace walking the barn twice a daynot Proagrica
  • A farm adding Vector automatic feeding that wants ration delivery driven by the same cow data as milkingnot Proagrica
  • A dairy manager tracking transition cow health across two sites from one accountnot Proagrica
  • A Lely advisor benchmarking a client's robot utilisation against comparable farms before recommending a fourth boxnot Proagrica

Proagrica

  • Data integrationnot Lely Horizon
  • E-commercenot Lely Horizon
  • Supply chainnot Lely Horizon

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lely Horizon

  • Billing is per lactating cow, so the software cost grows with the herd indefinitely and a farm that expands from 120 to 200 cows takes a permanent software cost increase it did not budget when it bought the robots.
  • Horizon is not optional: the barn equipment depends on it, so the subscription cannot be cancelled in a difficult year the way a discretionary analytics tool can, which removes any negotiating position at renewal.
  • It manages Lely equipment and effectively nothing else, so a farm running a Lely robot alongside a conventional parlour or another manufacturer's feeder ends up with two systems and no combined cow record.
  • The migration from the older T4C system was compulsory and rebuilt the interface and reporting, and farms that had years of T4C reports and custom lists found the equivalents either missing or shaped differently, costing retraining time.
  • Everything is bought and supported through the local Lely Center, so pricing, response time and the quality of advice vary by dealer with no published rate card, and a farm with a weak local centre has no practical alternative supplier.

Proagrica

  • Proagrica's own domain (proagrica.com) now redirects through telusagriculture.com to telus.com/agriculture, and the destination site confirms the product line now operates under TELUS Agriculture branding rather than as an independent Proagrica product.

Pricing, plan by plan

Lely Horizon

On request
  • Horizon Basic$undefined/month
    • Core robot operation and monitoring
    • Per lactating cow subscription
    • Invoiced digitally by the local Lely Center
  • Horizon Control$undefined/month
    • Adds herd management and fertility tooling
    • Per lactating cow subscription
  • Horizon Advance$undefined/month
    • Adds analysis, benchmarking and advisor tooling
    • Per lactating cow subscription

Proagrica

$29/month
  • StandardFree
    • Custom pricing
    • Data integration
    • Basic analytics
  • EnterpriseFree
    • Custom pricing
    • Full suite
    • Dedicated support

Which should you pick?

Choose Lely Horizon if

  • You need per-cow milking data.
  • You work on Web, iOS, Android, Windows.
  • You also want health and fertility alerts.
Lely Horizon review

Choose Proagrica if

  • You need edi integration.
  • You work on Web, Api.
  • You also want product data management.
Proagrica review

Questions people ask

Is Lely Horizon or Proagrica better?
Neither clearly leads. Lely Horizon starts at On request and Proagrica at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lely Horizon or Proagrica?
Lely Horizon starts at On request and Proagrica at $29/month.
Does Lely Horizon or Proagrica run on more platforms?
Lely Horizon runs on Web, iOS, Android, Windows. Proagrica runs on Web, Api.
What is Lely Horizon best used for?
Lely Horizon is most often used for a 180-cow dairy running four astronaut robots that needs the attention list to replace walking the barn twice a day, a farm adding vector automatic feeding that wants ration delivery driven by the same cow data as milking, a dairy manager tracking transition cow health across two sites from one account, a lely advisor benchmarking a client's robot utilisation against comparable farms before recommending a fourth box. Of those, a 180-cow dairy running four astronaut robots that needs the attention list to replace walking the barn twice a day and a farm adding vector automatic feeding that wants ration delivery driven by the same cow data as milking are not what Proagrica is typically brought in for.
What can Lely Horizon do that Proagrica cannot?
Lely Horizon covers Per-cow milking data, Health and fertility alerts, Work list generation, Feed management. Proagrica covers EDI integration, Product data management, E-commerce platforms, Order management.

Answered from the vendors’ own pages

Lely Horizon: How is Lely Horizon priced?

As a subscription per lactating cow milked by the Astronaut robots, in Basic, Control and Advance tiers. Lely does not publish rates; the local Lely Center quotes them.

Lely Horizon: Can I run Horizon without Lely robots?

No. It is the control and management layer for Lely equipment and has no meaningful function without it.

Lely Horizon: What happened to T4C?

Horizon replaced it. Migration was required rather than optional, and reporting was rebuilt rather than ported.

Lely Horizon: Does the subscription end when the robot is paid off?

No. It continues for as long as the robots are milking, which is the cost most robot business cases understate.

Share

Related pages

More on Lely Horizon

More on Proagrica

Keep looking

Other head to heads