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Sales Enablement · head to head

Potion vs Synthesia

Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite
Synthesia logo

Synthesia

Video Production

AI video creation with digital presenters

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Synthesia has a free tier, so it costs nothing to try first.
  • Each has a real cost: Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.; Synthesia free plan limited to 10 minutes of video per month
  • They diverge on capability: Potion covers Dynamic AI videos, Synthesia covers AI avatars.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Potion and Synthesia actually diverge.

Attributes where Potion and Synthesia differ
AttributePotionSynthesia
Starting price$99/monthFree
Pricing modelPer workspace per monthfreemium
Free tierNoYes
PlatformsWeb, ChromeWeb
CategorySales EnablementVideo Production
FoundedUnknown2017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

Only in Synthesia

  • AI avatars
  • 140+ languages
  • Video templates
  • Brand customization
  • API access
  • LMS integrations
  • PowerPoint
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Synthesia
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Synthesia
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Synthesia
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Synthesia

Synthesia

  • Training video creation with AI avatarsnot Potion
  • Multilingual video localisation with AI dubbingnot Potion
  • Enterprise video production and managementnot Potion

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Synthesia

  • Free plan limited to 10 minutes of video per month
  • Starter plan limited to 10 minutes of video per month
  • Creator plan capped at 30 minutes of video per month
  • SSO/SAML authentication restricted to Enterprise tier

Pricing, plan by plan

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Synthesia

Free
  • BasicFree
    • 1,200 credits per month
    • Up to 10 minutes of video per month
    • 9 AI avatars
  • Starter$29/month
    • 14,500 credits per year
    • Up to 120 minutes of video per year
    • 125+ AI avatars
  • Creator$89/month
    • 44,000 credits per year
    • Up to 360 minutes of video per year
    • 180+ AI avatars

Which should you pick?

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Choose Synthesia if

  • You need ai avatars.
  • You want to start without paying.
  • You also want 140+ languages.
Synthesia review

Questions people ask

Is Potion or Synthesia better?
Neither clearly leads. Potion starts at $99/month and Synthesia at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Potion or Synthesia?
Synthesia has a free tier; the other does not. Paid plans start at $99/month for Potion and Free for Synthesia.
Does Potion or Synthesia run on more platforms?
Potion runs on Web, Chrome. Synthesia runs on Web.
Can I use Synthesia for free?
Yes. Synthesia has a free tier, so you can try it without paying. Potion starts at $99/month.
What is Potion best used for?
Potion is most often used for an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper, a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one, an agency running outbound for several clients from one workspace, where seat based pricing penalises the model, a sales team testing whether personalised video lifts reply rates before committing to a per seat video platform. Of those, an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper and a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one are not what Synthesia is typically brought in for.
What can Potion do that Synthesia cannot?
Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration. Synthesia covers AI avatars, 140+ languages, Video templates, Brand customization.

Answered from the vendors’ own pages

Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Synthesia: How much does Synthesia cost?

Synthesia offers a free Basic plan with 10 minutes of video per month, Starter at $29 per month with 120 minutes per year, and Creator at $89 per month with 360 minutes per year. Annual billing provides 38% savings. Enterprise plans are available with custom pricing.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Synthesia: What is included in Synthesia's free plan?

The free Basic plan includes 1,200 credits per month (approximately 10 minutes of video), 9 AI avatars, 3 personal avatars, and access to 160+ languages and voices. No credit card is required.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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