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Technology · head to head

Drift vs PostHog

Drift logo

Drift

Technology

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • They diverge on capability: Drift covers Live chat, PostHog covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Drift and PostHog actually diverge.

Attributes where Drift and PostHog differ
AttributeDriftPostHog
Starting price$2500/monthFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
Founded20152020

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

Both cover

  • Slack
  • Microsoft Teams
  • Segment
  • SOC2
  • GDPR
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Drift

  • Lead qualificationnot PostHog
  • Meeting bookingnot PostHog
  • Customer supportnot PostHog
  • Account-based marketingnot PostHog
  • Sales accelerationnot PostHog

PostHog

  • Product analyticsnot Drift
  • Feature experimentationnot Drift
  • User behavior trackingnot Drift
  • A/B testingnot Drift
  • Debug production issuesnot Drift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

Drift

$2500/month

No published plan breakdown. See the Drift review.

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.
Drift review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is Drift or PostHog better?
Neither clearly leads. Drift starts at $2500/month and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drift or PostHog?
PostHog has a free tier; the other does not. Paid plans start at $2500/month for Drift and Free for PostHog.
Does Drift or PostHog run on more platforms?
Drift runs on Web. PostHog runs on Web, Ios, Android, Api.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. Drift starts at $2500/month.
What is Drift best used for?
Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what PostHog is typically brought in for.
What can Drift do that PostHog cannot?
Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. PostHog covers Product analytics, Session recording, Feature flags, A/B testing. Both handle Slack, Microsoft Teams, Segment, SOC2.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
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