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Social Media · head to head

Pinterest vs Postscript

Pinterest logo

Pinterest

Social Media

Visual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company

From
Free
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Pinterest has a free tier, so it costs nothing to try first.
  • Each has a real cost: Pinterest engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Pinterest covers Boards, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Pinterest and Postscript actually diverge.

Attributes where Pinterest and Postscript differ
AttributePinterestPostscript
Starting priceFree$49/month
Pricing modelFree for users, advertising revenue from businessesPer month plus per message sent
Free tierYesNo
PlatformsiOS, Android, WebWeb, iOS
CategorySocial MediaMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pinterest

  • Boards
  • Visual search
  • Shopping pins
  • Idea pins
  • Promoted pins
  • Pinterest Trends

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Pinterest

  • Planning a home renovation, wedding or event by collecting ideas in one placenot Postscript
  • A retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awarenessnot Postscript
  • A content creator or blogger driving referral traffic to a website through pinned contentnot Postscript
  • A brand researching seasonal trends through Pinterest Trends data before a product launchnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Pinterest
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Pinterest
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Pinterest
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Pinterest

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pinterest

  • Engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • Organic reach for businesses without a paid budget has declined as the feed increasingly favours advertising and algorithmic recommendation over follower-based distribution.
  • The user base skews demographically narrow, concentrated among women and higher-income users in several markets, which limits its usefulness for brands needing broad reach.
  • Ad pricing is auction based with no published flat rate, so campaign cost is unpredictable and can rise sharply during high-demand seasonal periods.
  • Content moderation and misinformation controls have lagged some competitors, and health and wellness misinformation pinned to boards has been a recurring problem the company has had to address after the fact.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Pinterest

Free
  • PinterestFree
    • Free account, unlimited pinning and boards for users
    • Businesses pay for promoted pins and shopping ads through Pinterest Ads Manager, priced by auction, no flat published rate

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Pinterest if

  • You need boards.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want visual search.
Pinterest review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Pinterest or Postscript better?
Neither clearly leads. Pinterest starts at Free and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pinterest or Postscript?
Pinterest has a free tier; the other does not. Paid plans start at Free for Pinterest and $49/month for Postscript.
Does Pinterest or Postscript run on more platforms?
Pinterest runs on iOS, Android, Web. Postscript runs on Web, iOS.
Can I use Pinterest for free?
Yes. Pinterest has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Pinterest best used for?
Pinterest is most often used for planning a home renovation, wedding or event by collecting ideas in one place, a retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awareness, a content creator or blogger driving referral traffic to a website through pinned content, a brand researching seasonal trends through pinterest trends data before a product launch. Of those, planning a home renovation, wedding or event by collecting ideas in one place and a retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awareness are not what Postscript is typically brought in for.
What can Pinterest do that Postscript cannot?
Pinterest covers Boards, Visual search, Shopping pins, Idea pins. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Pinterest: Is Pinterest free?

Yes for users. Pinterest makes money from advertisers and shopping commerce tools, not from user subscriptions.

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Pinterest: Does Pinterest take a cut of sales through shopping pins?

Pinterest itself does not typically take a transaction cut; it charges advertisers for promoted placement, and the retailer handles the actual sale and payment.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Pinterest: Has Pinterest changed ownership recently?

No. Unlike several platforms in this category, Pinterest remains an independently listed public company with no recent acquisition or rebrand.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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